Lesotho, a small mountainous country in Southern Africa, has seen a recent increase in the demand for meal delivery services.
Customer preferences: Lesotho's population is largely rural, with only a small percentage living in urban areas. However, the urban population has been growing in recent years, leading to an increase in demand for convenience and time-saving services such as meal delivery. Additionally, with the current COVID-19 pandemic, many people are opting for home delivery services to avoid exposure to the virus.
Trends in the market: The meal delivery market in Lesotho is still in its early stages, with only a few local companies offering such services. However, there has been a recent influx of foreign companies entering the market, offering a wider variety of cuisines and delivery options. These companies are leveraging technology to provide efficient and reliable delivery services, which is attracting a growing customer base.
Local special circumstances: Lesotho's economy is heavily dependent on agriculture, with a large portion of the population engaged in subsistence farming. This means that the market for meal delivery services is largely limited to urban areas. Additionally, the country's infrastructure is still developing, with limited road networks and poor internet connectivity in some areas, which can pose challenges for delivery companies.
Underlying macroeconomic factors: Lesotho's economy has been growing in recent years, with a focus on developing the manufacturing and services sectors. This has led to an increase in disposable income for some segments of the population, which is driving demand for convenience services such as meal delivery. Additionally, the government has been implementing policies to promote entrepreneurship and foreign investment, which is attracting more companies to the market. However, the country still faces challenges such as high levels of poverty and unemployment, which can limit the growth potential of the meal delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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