The popularity of restaurant delivery services in Lebanon has been on the rise in recent years.
Customer preferences: Lebanese customers have shown a strong preference for convenience when it comes to food delivery. With busy work schedules and traffic congestion in major cities, many customers have turned to online food delivery platforms to save time and avoid the hassle of going out to eat. Moreover, the younger generation has grown up with technology and is more comfortable using mobile apps to order food.
Trends in the market: The restaurant delivery market in Lebanon has seen a surge in competition in recent years, with both local and international players entering the market. This has led to a wider range of food options for customers, as well as increased affordability due to promotions and discounts. Additionally, there has been a trend towards healthier food options, with many restaurants offering vegetarian and vegan dishes to cater to changing customer preferences.
Local special circumstances: Lebanon's unique cultural and culinary heritage has also played a role in the development of the restaurant delivery market. Lebanese cuisine is known for its rich flavors and diverse ingredients, and many local restaurants have gained popularity for their traditional dishes. This has led to a demand for Lebanese food delivery services, both domestically and internationally.
Underlying macroeconomic factors: The ongoing economic crisis in Lebanon has also contributed to the growth of the restaurant delivery market. With high unemployment rates and a struggling economy, many people are looking for affordable food options. Online food delivery platforms provide a cost-effective way for customers to enjoy restaurant-quality meals without breaking the bank. Additionally, the COVID-19 pandemic has accelerated the adoption of food delivery services as more people are staying at home and avoiding crowded places.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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