The Retail Delivery market in Lebanon has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Lebanese consumers have become increasingly tech-savvy and are embracing e-commerce platforms for their shopping needs. This shift in consumer behavior has led to a surge in demand for retail delivery services. Customers are looking for convenience and speed in their shopping experience, and delivery services are meeting this demand. Additionally, the COVID-19 pandemic has accelerated the adoption of online shopping, further boosting the demand for retail delivery services.
Trends in the market: One of the key trends in the retail delivery market in Lebanon is the rise of same-day delivery services. With customers demanding faster delivery times, retailers are partnering with logistics companies to offer same-day delivery options. Another trend is the emergence of hyperlocal delivery services, where retailers are partnering with local delivery providers to offer faster and more cost-effective delivery services. Finally, there is a growing trend towards sustainable delivery options, with many retailers offering eco-friendly delivery options to meet the demand for environmentally conscious shopping.
Local special circumstances: Lebanon has a unique geographic landscape, with mountainous terrain and poor road infrastructure. This presents challenges for delivery providers, who must navigate difficult terrain and congested city streets. Additionally, the country has a fragmented retail sector, with many small and medium-sized businesses operating in different regions. This has led to a diverse and competitive retail delivery market, with many providers offering specialized services to different regions and sectors.
Underlying macroeconomic factors: The retail delivery market in Lebanon is also influenced by broader macroeconomic factors. The country has been facing a severe economic crisis in recent years, with high inflation and a devalued currency. This has led to increased costs for retailers and delivery providers, who must navigate a challenging economic environment. Additionally, the country has been hit hard by the COVID-19 pandemic, with lockdowns and restrictions impacting the retail sector and delivery services. Despite these challenges, the retail delivery market in Lebanon is expected to continue growing, driven by changing customer preferences and the need for convenient and reliable delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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