The Platform Delivery market in Lebanon has been experiencing a gradual but steady growth in recent years.
Customer preferences: Customers in Lebanon are increasingly turning to online platforms for their shopping needs, especially due to the convenience they offer. The rise of e-commerce has led to the growth of the Platform Delivery market, as more and more businesses seek to meet the needs of their customers by offering delivery services.
Trends in the market: One of the major trends in the Platform Delivery market in Lebanon is the increasing use of mobile apps for ordering and tracking deliveries. This trend is driven by the high penetration of smartphones in the country, which has made it easier for customers to order and pay for deliveries on the go. Another trend is the growth of same-day delivery services, which are becoming increasingly popular among customers who want their orders delivered as quickly as possible.
Local special circumstances: The Platform Delivery market in Lebanon is unique in that it is heavily influenced by the country's geography and infrastructure. The country has a relatively small land area, but its mountainous terrain and poor road network can make it difficult for delivery companies to reach certain areas. This has led to the development of specialized delivery services that cater to specific regions and customer needs.
Underlying macroeconomic factors: Lebanon has been experiencing a challenging economic environment in recent years, with high inflation, political instability, and social unrest. However, despite these challenges, the Platform Delivery market has continued to grow. This can be attributed to the fact that delivery services are seen as a necessity by many customers, who are willing to pay for the convenience they offer. Additionally, the growth of the Platform Delivery market has created new job opportunities in the country, which has helped to alleviate some of the economic pressures faced by the population.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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