The demand for grocery delivery services has been on the rise in Lebanon in recent years.
Customer preferences: Customers in Lebanon have increasingly turned to grocery delivery services due to the convenience they offer. With busy work schedules and traffic congestion in major cities such as Beirut, customers prefer to have their groceries delivered to their doorstep rather than spending time shopping in physical stores. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as customers seek to avoid crowded places and minimize contact with others.
Trends in the market: The grocery delivery market in Lebanon has witnessed the entry of several new players in recent years. These players have introduced innovative business models such as subscription-based services and on-demand delivery. Furthermore, the market has seen a surge in demand for organic and locally sourced produce, leading to the emergence of specialized grocery delivery services that cater to this demand. However, the market remains highly fragmented, with no clear dominant player.
Local special circumstances: Lebanon is a small country with a population of just over 6 million people. The country has a highly urbanized population, with over 87% of the population living in urban areas. This has created a conducive environment for the growth of grocery delivery services, as customers in urban areas are more likely to use these services due to the convenience they offer. Additionally, the country has a large expatriate population, who often prefer to use online grocery delivery services to purchase products that are not readily available in physical stores.
Underlying macroeconomic factors: Lebanon has been facing an economic crisis in recent years, with high inflation and a depreciating currency. This has led to a decline in purchasing power and a shift towards more affordable grocery options. Online grocery delivery services have been able to capitalize on this trend by offering competitive prices and discounts. Furthermore, the COVID-19 pandemic has led to a surge in demand for online grocery delivery services, as customers seek to avoid crowded places and minimize contact with others.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
