The demand for meal delivery in Lebanon has been on the rise in recent years.
Customer preferences: Lebanese consumers have shown an increased interest in meal delivery services due to the convenience it offers. The fast-paced lifestyle of the younger generation has led to a shift in consumer behavior, with more people opting for food delivery services rather than cooking at home. Additionally, the COVID-19 pandemic has forced many people to stay at home, leading to a surge in demand for meal delivery services.
Trends in the market: One of the major trends in the Lebanese meal delivery market is the rise of healthy food options. Consumers are becoming more health-conscious and are demanding healthier meal options. As a result, many meal delivery companies are now offering healthy meal plans, with options for vegetarians and vegans. Another trend is the use of technology in the meal delivery market. Many companies are now using mobile apps to make it easier for customers to order food online.
Local special circumstances: Lebanon has a rich culinary tradition, with a diverse range of dishes that are unique to the region. Lebanese cuisine is known for its use of fresh ingredients and spices, and many meal delivery companies are now offering traditional Lebanese dishes. Additionally, the country has a large expat community, and many meal delivery companies are catering to their needs by offering international cuisine.
Underlying macroeconomic factors: The Lebanese economy has been struggling in recent years, with high unemployment and inflation rates. This has led to a rise in the cost of living, making it more difficult for people to afford to eat out. As a result, many consumers are turning to meal delivery services as a more affordable option. Additionally, the COVID-19 pandemic has had a significant impact on the Lebanese economy, with many businesses closing down. The meal delivery market, however, has seen a surge in demand, as people are forced to stay at home and avoid crowded places.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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