Lebanon, known for its cuisine and food culture, has seen a surge in the online food delivery market in recent years.
Customer preferences: Lebanese customers have shown an increasing preference for convenience, speed, and variety in their food options. With the rise of technology and smartphones, customers are now able to order food from their favorite restaurants with just a few clicks. Additionally, the pandemic has led to a shift towards online ordering and contactless delivery, further driving the growth of the online food delivery market.
Trends in the market: The online food delivery market in Lebanon has seen a significant increase in the number of players in recent years, with both local and international companies entering the market. These players are competing to offer the best prices, fastest delivery times, and widest variety of food options. Additionally, the market has seen a rise in the number of cloud kitchens, which offer a cost-effective way for restaurants to expand their reach without incurring the high overhead costs of a physical location.
Local special circumstances: Lebanon's unique food culture has also contributed to the growth of the online food delivery market. Lebanese cuisine is known for its diverse range of dishes, including mezze, grilled meats, and fresh seafood. Online food delivery platforms have made it easier for customers to access these dishes from a variety of restaurants, regardless of their location.
Underlying macroeconomic factors: Despite the challenges posed by the economic crisis and political instability in Lebanon, the online food delivery market has continued to grow. This can be attributed to the fact that food is an essential commodity, and customers are willing to pay for the convenience and variety of options offered by online delivery platforms. Additionally, the rise of cloud kitchens has provided a cost-effective way for restaurants to expand their reach and generate revenue in a challenging economic environment.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
