The eServices market in Lebanon is experiencing significant growth and development. Customer preferences are shifting towards digital platforms and online services, driving the demand for eServices in the country. This trend is in line with the global market, where consumers are increasingly relying on digital solutions for their everyday needs.
Customer preferences: Lebanese consumers are increasingly embracing eServices due to the convenience and efficiency they offer. Online shopping has become a popular choice among consumers, with a growing number of people opting to purchase goods and services through e-commerce platforms. This shift in consumer behavior is driven by factors such as time-saving, wider product selection, and the ease of comparing prices.
Trends in the market: One of the key trends in the eServices market in Lebanon is the rise of mobile applications. Mobile apps have gained popularity across various industries, including food delivery, transportation, and healthcare. Consumers are increasingly using mobile apps to order meals, book rides, and access healthcare services, leading to the growth of the eServices market in these sectors. Another trend in the market is the increasing adoption of digital payment solutions. Lebanese consumers are embracing online payment methods, such as mobile wallets and digital banking, as a convenient and secure way to make transactions. This trend is driven by the growing acceptance of digital payments by merchants, as well as the availability of user-friendly payment platforms.
Local special circumstances: Lebanon has a relatively high internet penetration rate, which is a key factor driving the growth of the eServices market. The country has a young and tech-savvy population, which is quick to adopt new technologies and embrace digital solutions. Additionally, Lebanon has a strong entrepreneurial culture, with many startups and tech companies emerging in the eServices sector.
Underlying macroeconomic factors: Lebanon's eServices market is also influenced by macroeconomic factors such as the country's economic stability and government support for the digital economy. Despite the challenges posed by the economic situation in Lebanon, the eServices sector has shown resilience and continues to grow. The government has recognized the importance of the digital economy and has taken steps to support its development, including providing incentives for startups and promoting digital innovation. In conclusion, the eServices market in Lebanon is experiencing significant growth and development, driven by shifting customer preferences, local special circumstances, and underlying macroeconomic factors. Lebanese consumers are increasingly embracing digital platforms and online services, leading to the rise of mobile applications and the adoption of digital payment solutions. The country's high internet penetration rate, young population, and government support for the digital economy contribute to the growth of the eServices market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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