The food delivery market in Australia & Oceania is experiencing significant growth in the past few years due to the increasing demand for convenience and the rise of digital technology.
Customer preferences: Customers in Australia & Oceania are increasingly relying on food delivery services due to the convenience it offers. The trend is particularly popular among young adults who are more likely to use food delivery services than any other age group. Consumers are also becoming more health-conscious, and this has led to an increase in demand for healthy food options, such as vegan and vegetarian food.
Trends in the market: Australia & Oceania has seen a significant increase in the number of food delivery services in recent years. This is due to the rise of digital technology, which has made it easier for customers to order food online. The trend is expected to continue as more customers become accustomed to using food delivery services. The market is also becoming increasingly competitive, with new players entering the market and existing players expanding their services.
Local special circumstances: One of the unique features of the food delivery market in Australia & Oceania is the vast distances involved in delivering food. This has led to the development of specialized delivery services that can deliver food to remote areas. Additionally, the region has a diverse food culture, with a wide range of cuisines available. This has led to the development of specialized food delivery services that cater to specific cuisines.
Underlying macroeconomic factors: The growth of the food delivery market in Australia & Oceania is driven by several underlying macroeconomic factors. These include the increasing urbanization of the region, which has led to a rise in the number of people living in cities and a corresponding increase in demand for convenient food delivery services. Additionally, rising disposable incomes and changing lifestyles have made food delivery services more affordable and accessible to a wider range of consumers. Finally, the rise of digital technology has made it easier for customers to order food online and has enabled food delivery services to expand their reach.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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