Market Insights eCommerce Online Food Delivery Grocery Delivery

Meal Kit Delivery - Australia & Oceania

Australia & Oceania

The Meal Kit Delivery market in Australia & Oceania is projected to reach a revenue of US$256.40m in 2024.
This is expected to show an annual growth rate (CAGR 2024-2029) of 2.81%, resulting in a projected market volume of US$294.50m by 2029.
By 2029, the number of users in this market is expected to amount to 1.2m users.
The user penetration rate, which is the proportion of users in the population, is projected to be 2.5% in 2024 and is expected to increase to 2.7% by 2029.
The average revenue per user (ARPU) is expected to be US$232.30 in this market.
In comparison to other countries, United States is expected to generate the highest revenue in the Meal Kit Delivery market, with an estimated amount of US$5,645.00m in 2024.
Among the countries in Australia & Oceania, New Zealand is projected to have the highest user penetration rate of 7.3% in the Meal Kit Delivery market.
Australia's meal kit delivery market is thriving, as consumers embrace the convenience and variety of pre-packaged, chef-designed meals.

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Analyst Opinion

The Meal Kit Delivery market in Australia & Oceania has been steadily growing in recent years.

Customer preferences: Consumers in Australia and Oceania have shown an increasing interest in meal kit delivery services due to their convenience and time-saving benefits. Many consumers are busy and do not have the time to plan and shop for meals, making meal kit delivery services a desirable option. Additionally, the rise of health-conscious consumers has led to an increase in demand for meal kit services that offer healthy and fresh ingredients.

Trends in the market: In Australia, the meal kit delivery market has become increasingly competitive, with many new players entering the market in recent years. This has led to a wider variety of meal kit options and more competitive pricing. Additionally, many meal kit delivery services in Australia have expanded their offerings to include ready-to-eat meals and snacks, which has further increased their appeal to busy consumers.In Oceania, the meal kit delivery market is still in its early stages of development. However, there has been a recent increase in interest from consumers, particularly in New Zealand. As a result, several new meal kit delivery services have launched in the country in the past year.

Local special circumstances: One unique factor in the Australian meal kit delivery market is the country's vast geography. This has led to challenges in delivering fresh ingredients to certain remote areas. However, many meal kit delivery services have developed innovative solutions, such as partnering with local suppliers and using refrigerated delivery trucks, to overcome these challenges.In Oceania, one challenge for meal kit delivery services is the relatively small population in many countries. This can make it difficult for companies to achieve economies of scale and offer competitive pricing. However, as the market continues to grow and more consumers become aware of meal kit delivery services, this challenge may become less significant.

Underlying macroeconomic factors: The strong economy in Australia has contributed to the growth of the meal kit delivery market in the country. Additionally, the country's high rate of internet penetration has made it easier for meal kit delivery services to reach consumers and promote their offerings online.In Oceania, the relatively small population and lower levels of economic development have made it more challenging for meal kit delivery services to establish a foothold. However, as the region continues to develop and consumer preferences shift towards more convenient and healthy food options, the meal kit delivery market is likely to continue growing.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.