Dating Services

Revenue in the Dating Services market is projected to reach US$136.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.37%, resulting in a projected market volume of US$146.00m by 2029.
The Online Dating market has a projected market volume of US$57.34m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$27.06 in 2024.
In the Dating Services market, the number of users is expected to amount to 5.4m users by 2029.
User penetration in the Dating Services market will be at 11.6% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Australia & Oceania is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Dating Services market in Australia & Oceania are shifting towards online platforms and mobile applications. With the increasing use of smartphones and internet access, individuals are opting for convenient and accessible ways to meet potential partners. Online dating platforms provide a wide range of options and allow users to connect with people from different backgrounds and locations. This preference for online dating is driven by the desire for convenience, efficiency, and a larger pool of potential partners. Trends in the market include the rise of niche dating platforms catering to specific interests and demographics. These platforms target individuals with specific preferences, such as religion, ethnicity, or hobbies. By focusing on specific niches, these platforms provide a more personalized and tailored dating experience, increasing the chances of finding a compatible partner. Additionally, there is a growing trend towards video dating and virtual dating events, allowing individuals to connect and interact in a more immersive and engaging way. Local special circumstances in Australia & Oceania, such as the vast geographical distances between countries and islands, contribute to the development of the Dating Services market. The region's unique geography makes it challenging for individuals to meet potential partners through traditional means, such as social events or introductions. Online dating platforms provide a solution to this challenge by connecting individuals across different locations, allowing them to overcome geographical barriers and find compatible partners. Underlying macroeconomic factors also play a role in the development of the Dating Services market in Australia & Oceania. Economic growth and increasing disposable incomes in the region have led to a higher demand for dating services. As individuals have more financial resources, they are willing to invest in dating platforms and services to enhance their chances of finding a compatible partner. Additionally, changing social norms and cultural attitudes towards dating and relationships have contributed to the growth of the market, as more individuals are open to using online platforms to meet potential partners. In conclusion, the Dating Services market in Australia & Oceania is experiencing growth and development driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the rise of niche dating platforms, and the use of video and virtual dating events are shaping the market. The unique geographical challenges in the region and the increasing disposable incomes of individuals contribute to the demand for dating services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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