The Grocery Delivery market in Australia & Oceania has been growing steadily in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in Australia & Oceania are increasingly looking for convenience and time-saving options when it comes to grocery shopping. With busy lifestyles and long distances between stores, many consumers are turning to online grocery delivery services to save time and effort. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers seek to avoid crowded stores and limit their exposure to the virus.
Trends in the market: Australia is the largest market for online grocery delivery in the region, with major players like Woolworths and Coles dominating the market. These companies have invested heavily in their online platforms and delivery networks to meet growing demand. In New Zealand, the market is more fragmented, with smaller players like Countdown and Foodstuffs competing with international giants like Amazon and Uber Eats. Despite this, the market is expected to continue growing as more consumers embrace online shopping.
Local special circumstances: One of the unique challenges facing the Grocery Delivery market in Australia & Oceania is the vast distances between cities and towns. This has led to higher delivery costs and longer wait times for customers in rural areas. To address this, some companies are experimenting with new delivery models, such as using drones or autonomous vehicles to reach remote areas. Additionally, many companies are partnering with local producers to offer customers a wider range of fresh and locally sourced products.
Underlying macroeconomic factors: The underlying macroeconomic factors driving the growth of the Grocery Delivery market in Australia & Oceania include rising incomes, urbanization, and changing demographics. As more people move to cities and work longer hours, the demand for convenient and time-saving services like online grocery delivery is likely to continue growing. Additionally, the region has a large population of older adults who may prefer the convenience of home delivery. However, economic downturns or fluctuations in consumer confidence could impact the growth of the market in the future.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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