The Meal Delivery market in Australia & Oceania has experienced significant growth in recent years, driven by changing consumer preferences and the rise of technology.
Customer preferences: Customers in Australia & Oceania are increasingly looking for convenience and time-saving options when it comes to meal preparation. This has led to a rise in demand for meal delivery services, which offer a range of options for customers to choose from. Customers are also looking for healthy meal options, which has led to the emergence of meal delivery services that focus on providing nutritious meals.
Trends in the market: The meal delivery market in Australia has seen an increase in the number of players in recent years, with both local and international companies entering the market. This has led to increased competition and innovation in the market, with companies offering a range of meal options and delivery services to attract customers.In New Zealand, the meal delivery market has been slower to develop compared to Australia, but there has been a recent increase in the number of companies entering the market. This has been driven by changing consumer preferences and the success of meal delivery services in other markets.
Local special circumstances: Australia & Oceania is a large and diverse region, with different countries and cultures having their own unique preferences when it comes to food. This has led to the emergence of local meal delivery services that cater to specific regional tastes and preferences.In Australia, there has been a rise in demand for plant-based meal options, which has led to the emergence of meal delivery services that focus on providing vegetarian and vegan meals. In New Zealand, there has been a focus on providing locally sourced and sustainable meal options, which has led to the emergence of meal delivery services that work with local farmers and producers.
Underlying macroeconomic factors: The meal delivery market in Australia & Oceania has been driven by a range of underlying macroeconomic factors, including rising disposable incomes, changing consumer preferences, and the rise of technology. The region has also seen an increase in urbanization, which has led to a rise in demand for convenient meal options.Overall, the meal delivery market in Australia & Oceania is expected to continue to grow in the coming years, driven by changing consumer preferences and the rise of technology. As the market becomes more competitive, companies will need to continue to innovate and offer unique meal options and delivery services to attract and retain customers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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