Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - Central & Western Europe

Central & Western Europe

The Platform Delivery market in Central & Western Europe is expected to experience significant growth in the coming years.
According to projections, the revenue in this market is projected to reach US$12.80bn by 2024.
Furthermore, the market is expected to show a Compound Annual Growth Rate (CAGR 2024-2029) of 6.48%, resulting in a projected market volume of US$17.52bn by 2029.
In terms of user base, the Platform Delivery market is expected to reach 48.9m users users by 2029.
User penetration, which refers to the percentage of the population using platform delivery services, is projected to increase from 12.4% in 2024 to 14.6% by 2029.
The average revenue per user (ARPU) in this market is expected to amount to US$306.50.
This figure represents the average amount of revenue generated per user in the Platform Delivery market.
When comparing the Platform Delivery market globally, it is worth noting that China is expected to generate the highest revenue, reaching US$165,200.00m in 2024.
Moreover, China also boasts the highest user penetration rate in this market, projected to reach 52.8%.
These figures indicate the significant potential and growth opportunities within the Platform Delivery market in Central & Western Europe.
In Central & Western Europe, Germany is experiencing a surge in platform delivery services, with a strong focus on food delivery.

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Analyst Opinion

The Platform Delivery market in Central & Western Europe has been experiencing significant growth in recent years, driven by several factors including the rise of e-commerce and the increasing demand for fast and efficient delivery services.

Customer preferences: Customers in Central & Western Europe are increasingly looking for fast and reliable delivery options, with many opting for same-day or next-day delivery. This has led to the growth of platforms that offer on-demand delivery services, as well as those that provide real-time tracking and delivery updates.

Trends in the market: One of the key trends in the Platform Delivery market in Central & Western Europe is the growth of last-mile delivery services. With more consumers shopping online, there has been a corresponding increase in demand for delivery services that can transport goods from warehouses or distribution centers to customers' homes or offices. This has led to the growth of platforms that specialize in last-mile delivery, as well as the expansion of existing delivery companies into this space.Another trend in the market is the use of technology to improve delivery efficiency. This includes the use of drones and autonomous vehicles for delivery, as well as the development of algorithms and machine learning models to optimize delivery routes and reduce delivery times.

Local special circumstances: The Platform Delivery market in Central & Western Europe is highly competitive, with a number of local and international players vying for market share. Local players often have an advantage in terms of their understanding of the local market and their ability to provide tailored services to customers in specific regions.In addition, there are a number of regulatory and logistical challenges that companies operating in the Platform Delivery market in Central & Western Europe must navigate. These include issues related to customs and import/export regulations, as well as challenges related to the management of cross-border deliveries.

Underlying macroeconomic factors: The growth of the Platform Delivery market in Central & Western Europe is being driven by a number of underlying macroeconomic factors, including the growth of e-commerce and the increasing demand for fast and efficient delivery services. In addition, the region's strong logistics infrastructure and high levels of internet penetration have made it an attractive market for companies looking to expand their delivery operations.Overall, the Platform Delivery market in Central & Western Europe is expected to continue to grow in the coming years, driven by the increasing demand for fast and efficient delivery services and the continued expansion of e-commerce. However, companies operating in this market will need to navigate a number of regulatory and logistical challenges in order to succeed.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.