The Meal Kit Delivery market in Central & Western Europe has been experiencing significant growth in recent years, driven by changing consumer preferences and special circumstances in the region.
Customer preferences: Consumers in Central & Western Europe are increasingly looking for convenient and healthy meal options that can be prepared quickly and easily. Meal kit delivery services provide a solution to this demand, offering pre-portioned ingredients and recipes that can be cooked at home in under 30 minutes. Additionally, the COVID-19 pandemic has accelerated the adoption of meal kit delivery services, as more people are cooking at home and seeking out contactless delivery options.
Trends in the market: Germany has emerged as the largest market for meal kit delivery services in Central & Western Europe, with a number of local and international players competing for market share. HelloFresh, a Berlin-based meal kit delivery company, is one of the largest players in the region and has expanded rapidly in recent years. Other companies, such as Marley Spoon and Blue Apron, have also entered the market and are competing for customers.In France, meal kit delivery services have been slower to take off, with many consumers preferring to shop for fresh ingredients at local markets and cook meals from scratch. However, there is still a growing interest in meal kit delivery services among busy professionals and young families, and several companies, such as Quitoque and FoodChéri, have emerged to meet this demand.
Local special circumstances: The meal kit delivery market in Central & Western Europe is also influenced by local food cultures and traditions. For example, in Italy, where food is an important part of the culture, there is a preference for fresh, locally-sourced ingredients and traditional recipes. This has led to the emergence of companies like Gnammo, which offers meal kits featuring regional Italian cuisine.In the UK, the meal kit delivery market is highly competitive, with a number of local and international players vying for market share. However, the market has also faced challenges in recent years, including the collapse of several high-profile companies, such as Gousto and HelloFresh UK.
Underlying macroeconomic factors: The growth of the meal kit delivery market in Central & Western Europe is also influenced by broader macroeconomic factors, such as GDP growth, consumer spending, and employment rates. As the economy continues to recover from the COVID-19 pandemic, consumer spending is expected to increase, providing a boost to the meal kit delivery market. Additionally, as more people return to work and have less time to cook, meal kit delivery services are likely to become an increasingly popular option for busy professionals and families.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
