The eServices market in Central & Western Europe has been experiencing significant growth in recent years. This can be attributed to several key factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Central & Western Europe have shifted towards convenience and efficiency, driving the demand for eServices. Customers are increasingly seeking digital solutions that allow them to access services and make transactions online, saving time and effort. This preference for convenience has been further fueled by the widespread adoption of smartphones and other mobile devices, which enable customers to access eServices anytime and anywhere. Trends in the eServices market in Central & Western Europe have also contributed to its development. One notable trend is the rise of online shopping and e-commerce. With the convenience of online shopping, customers are increasingly turning to e-commerce platforms to purchase goods and services. This trend has been further accelerated by the COVID-19 pandemic, as more people have turned to online shopping due to lockdowns and social distancing measures. Another trend in the eServices market is the increasing popularity of digital payment solutions. Customers are now more comfortable using digital payment methods such as mobile wallets, contactless payments, and online banking. This trend has been driven by the convenience and security offered by digital payment solutions, as well as the increasing acceptance of these methods by merchants and service providers. Local special circumstances in Central & Western Europe have also played a role in the development of the eServices market. For example, the region has a high level of internet penetration and digital literacy, which has facilitated the adoption of eServices. Additionally, Central & Western Europe has a strong infrastructure for eServices, with reliable internet connectivity and a well-developed digital ecosystem. Underlying macroeconomic factors have also contributed to the growth of the eServices market in Central & Western Europe. The region has a strong and stable economy, which has provided a favorable environment for businesses to invest in eServices. Additionally, government initiatives and policies promoting digitalization have further supported the development of the eServices market. In conclusion, the eServices market in Central & Western Europe is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As customers increasingly seek convenience and efficiency, the demand for eServices continues to rise. This trend is further supported by the rise of online shopping, the popularity of digital payment solutions, and the region's strong infrastructure for eServices. With a favorable economic environment and government support, the eServices market in Central & Western Europe is expected to continue its growth trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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