The Meal Delivery market in Central & Western Europe has been experiencing a surge in demand in recent years.
Customer preferences: One of the main reasons for this growth is the changing consumer preferences. Customers are increasingly looking for convenience, speed, and variety when it comes to their meals. Meal delivery services offer all of these benefits, allowing customers to order food from a wide range of restaurants and cuisines, and have it delivered straight to their door. Additionally, many meal delivery services offer healthy and customizable options, catering to customers' dietary needs and preferences.
Trends in the market: The Meal Delivery market in Central & Western Europe is not a homogenous market, and different countries are experiencing different trends. In Germany, for example, meal kit delivery services are gaining popularity, as they offer customers the opportunity to cook their own meals using pre-measured ingredients and recipes. In France, on the other hand, traditional meal delivery services that offer ready-to-eat meals are still dominant. In the UK, there has been a rise in demand for vegan and vegetarian meal delivery options.
Local special circumstances: There are also local special circumstances that are driving the growth of the Meal Delivery market in Central & Western Europe. For example, the high cost of living in cities like London and Paris has led to an increase in demand for affordable meal delivery options. In Germany, the aging population has created a need for meal delivery services that cater to seniors and offer healthy and nutritious meals.
Underlying macroeconomic factors: Underlying macroeconomic factors are also contributing to the growth of the Meal Delivery market in Central & Western Europe. The rise of e-commerce and the increasing use of smartphones have made it easier for customers to order food online. Additionally, the COVID-19 pandemic has accelerated the adoption of meal delivery services, as customers are more hesitant to dine in restaurants and are looking for safe and convenient alternatives.Overall, the Meal Delivery market in Central & Western Europe is expected to continue growing in the coming years, as more customers embrace the convenience and variety offered by meal delivery services. However, the market is also becoming increasingly competitive, as new players enter the market and established players expand their offerings. As a result, companies will need to continue innovating and differentiating themselves in order to succeed in this dynamic and rapidly evolving market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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