The Grocery Delivery market in Central & Western Europe has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in Central & Western Europe are increasingly turning to online grocery delivery services due to the convenience it offers. With busy lifestyles and the rise of e-commerce, customers are looking for ways to save time and effort in their daily lives. Additionally, the COVID-19 pandemic has accelerated the shift to online grocery shopping as customers have become more cautious about visiting physical stores.
Trends in the market: In Germany, the Grocery Delivery market is dominated by traditional supermarkets and discounters who have started offering online delivery services. However, there has been a rise in popularity of specialized online grocery stores that offer organic and high-quality products. In France, the market is dominated by major retailers who have established a strong online presence. However, there has been a rise in popularity of meal kit delivery services that offer pre-portioned ingredients and recipes. In the UK, the market is highly competitive with major supermarkets and online-only retailers vying for market share. However, there has been a rise in popularity of local independent retailers who offer personalized service and unique products.
Local special circumstances: Central & Western Europe has a diverse range of local special circumstances that impact the Grocery Delivery market. For example, in Germany, there is a strong culture of discount shopping which has led to a focus on low prices in the online grocery market. In France, there is a strong preference for fresh and high-quality products which has led to a focus on product quality in the online grocery market. In the UK, there is a strong tradition of local independent retailers which has led to a focus on personalized service in the online grocery market.
Underlying macroeconomic factors: The Grocery Delivery market in Central & Western Europe is also influenced by underlying macroeconomic factors such as GDP growth, consumer spending, and e-commerce penetration. As the region continues to experience economic growth, consumer spending on online grocery delivery is likely to increase. Additionally, as e-commerce continues to penetrate the market, more customers are likely to turn to online grocery delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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