Quick Commerce, also known as Q-Commerce, is a rapidly growing market in Central & Western Europe. This market allows customers to order and receive products within a few hours or even minutes, providing a convenient and efficient shopping experience.
Customer preferences: Customers in Central & Western Europe are increasingly looking for fast and convenient ways to shop, which has led to the rise of Q-Commerce. They value the ability to receive products quickly and easily, without having to leave their homes or offices. Additionally, customers are becoming more conscious of the environmental impact of their shopping habits, which has led to a demand for sustainable and eco-friendly delivery options.
Trends in the market: Germany is one of the leading markets for Q-Commerce in Central & Western Europe. The market is dominated by local players, with a few international companies also present. One trend in the German market is the rise of dark stores, which are small warehouses that are used exclusively for online orders. These dark stores allow for faster and more efficient delivery, as they are located closer to customers and can be stocked with popular products. Another trend in the German market is the use of electric vehicles for delivery, which aligns with the country's focus on sustainability.In France, the Q-Commerce market is also growing rapidly. The market is dominated by major retailers and e-commerce companies, with some smaller players also present. One trend in the French market is the use of click-and-collect services, which allow customers to order online and pick up their purchases in-store. This provides a convenient option for customers who want to receive their products quickly but also want to avoid delivery fees.
Local special circumstances: In the Netherlands, the Q-Commerce market is unique due to the country's dense population and high internet penetration rate. This has led to the rise of bike couriers, who are able to navigate the country's narrow streets and deliver products quickly and efficiently. Additionally, the Netherlands has a strong focus on sustainability, which has led to the use of electric vehicles and cargo bikes for delivery.
Underlying macroeconomic factors: The growth of Q-Commerce in Central & Western Europe can be attributed to several underlying macroeconomic factors. The rise of e-commerce and the increasing use of smartphones have made it easier for customers to shop online and receive products quickly. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as customers are looking for safer and more convenient ways to shop. Finally, the focus on sustainability and eco-friendliness has led to the development of new delivery options, such as electric vehicles and bike couriers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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