The popularity of online food delivery has been on the rise in Central & Western Europe, with more and more consumers opting for the convenience of having their meals delivered to their doorstep.
Customer preferences: Customers in Central & Western Europe are increasingly turning to online food delivery services due to their busy lifestyles and the convenience they offer. With the rise of digitalization, consumers are becoming more comfortable with ordering food online and are expecting faster delivery times. In addition, the COVID-19 pandemic has accelerated the adoption of online food delivery services as people are avoiding crowded places and opting for contactless delivery.
Trends in the market: In Germany, the online food delivery market is dominated by large players such as Lieferando, Delivery Hero, and Uber Eats. These companies have been expanding their services to smaller cities and towns, and are also offering a wider range of food options to cater to different dietary needs. In the Netherlands, the online food delivery market is highly competitive, with players such as Thuisbezorgd.nl and Deliveroo vying for market share. These companies are focusing on improving their delivery times and offering more sustainable packaging options. In France, the online food delivery market is seeing a shift towards healthier food options, with companies such as Frichti and Nestor offering organic and locally-sourced meals.
Local special circumstances: In Italy, the online food delivery market is fragmented, with many small players operating in different regions. However, the market is expected to consolidate in the coming years, with larger players acquiring smaller ones. In Spain, the online food delivery market is dominated by Just Eat and Deliveroo, who are expanding their services to smaller cities and towns. In addition, the market is seeing a trend towards more sustainable packaging options, with companies such as Glovo offering biodegradable packaging.
Underlying macroeconomic factors: The rise of online food delivery in Central & Western Europe can be attributed to several underlying macroeconomic factors. Firstly, the region has a high level of digitalization, with a large percentage of the population using smartphones and other digital devices. Secondly, the region has a high population density, which makes it easier and more cost-effective for online food delivery companies to operate. Finally, the region has a strong culture of eating out and ordering takeout, which has made consumers more open to the idea of online food delivery.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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