Online Sports Betting - Germany | Statista Market Forecast

Revenue in the Online Sports Betting market is projected to reach US$2.12bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.17%, resulting in a projected market volume of US$2.59bn by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 6.8m users by 2028.
User penetration will be 6.5% in 2024 and is expected to hit 8.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$389.60.
In global comparison, most revenue will be generated Australia (US$9.76bn in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest Canada.

Definition:

The online sports betting market refers to the segment of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.

Additional Information

Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.

Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game

Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.

The Online Sports Betting market in Germany has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Online Sports Betting market in Germany is the changing preferences of customers. With the increasing popularity of smartphones and the internet, more and more people are turning to online platforms for their betting needs. Online sports betting offers convenience and accessibility, allowing customers to place bets from the comfort of their own homes or while on the go. Additionally, online platforms often provide a wider range of betting options and better odds compared to traditional brick-and-mortar bookmakers.

Trends in the market: A key trend in the Online Sports Betting market in Germany is the rise of live betting. Live betting allows customers to place bets on sporting events as they are happening, adding an extra level of excitement and engagement. This trend has been fueled by advancements in technology, such as faster internet speeds and improved streaming capabilities. Live betting also provides an opportunity for customers to take advantage of changing odds and make more informed betting decisions. Another trend in the market is the increasing popularity of esports betting. Esports, or competitive video gaming, has gained a massive following in recent years, particularly among younger demographics. As a result, many online sports betting platforms now offer betting options on esports events, attracting a new generation of customers.

Local special circumstances: Germany has a strong sports culture, with football being the most popular sport in the country. This passion for sports has contributed to the growth of the Online Sports Betting market in Germany, as fans are eager to engage with their favorite teams and players through betting. Additionally, Germany has a well-regulated gambling industry, providing a safe and secure environment for customers to participate in online sports betting.

Underlying macroeconomic factors: The growth of the Online Sports Betting market in Germany is also influenced by underlying macroeconomic factors. The country has a stable economy and a high standard of living, which means that people have more disposable income to spend on leisure activities, including online sports betting. Furthermore, Germany has a large population, providing a large customer base for online sports betting platforms to target. In conclusion, the Online Sports Betting market in Germany is experiencing growth due to changing customer preferences, including the convenience and accessibility of online platforms. Live betting and esports betting are emerging trends in the market, providing additional opportunities for customer engagement. Germany's strong sports culture and well-regulated gambling industry also contribute to the market's growth. The country's stable economy and large population further support the expansion of the Online Sports Betting market in Germany.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

Sports betting is a type of gambling that refers to the activity of placing a wager on the outcome of a sporting event. Events on which wagers are made could be anything from more traditional activities like horse or dog racing to sports such as soccer and American football. Bets are typically made through bookmakers, also known as sportsbooks. These operate both as land-based establishments, for example, at casinos or betting shops, and online. The total amount of money wagered by bettors is known as a handle, while the amount of money earned by a sportsbook after paying out the winners is revenue. In 2022, the sports betting and lottery market size worldwide amounted to 235.46 billion U.S. dollars.