Online Lottery - Central & Western Europe

Central & Western Europe

Highlights

Revenue in the Online Lottery market is projected to reach US$6.64bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.73%, resulting in a projected market volume of US$8.29bn by 2028.
In the Online Lottery market, the number of users is expected to amount to 6.1m users by 2028.
User penetration will be 1.5% in 2024 and is expected to hit 1.8% by 2028.
The average revenue per user (ARPU) is expected to amount to US$1.34k.
In global comparison, most revenue will be generated United States (US$5.74bn in 2024).
With a projected rate of 6.6%, the user penetration in the Online Lottery market is highest South Korea.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Lottery market in Central & Western Europe has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Central & Western Europe have shifted towards online lottery platforms due to the convenience and accessibility they offer. With the increasing use of smartphones and the internet, more people are opting to participate in lotteries online rather than purchasing physical tickets. This shift in customer behavior has led to a surge in the demand for online lottery services. One of the key trends in the market is the emergence of innovative lottery platforms that offer a wide range of games and features. These platforms provide customers with a variety of options, including traditional lotteries, scratch cards, and instant win games. Additionally, they often offer attractive bonuses and promotions to attract and retain customers. This trend has created a competitive landscape in the online lottery market, with operators constantly striving to differentiate themselves and provide unique experiences to their customers. Local special circumstances also play a role in the development of the online lottery market in Central & Western Europe. Each country in the region has its own regulations and legal framework for online gambling, including lotteries. Some countries have embraced online lottery platforms and have implemented favorable regulations, while others have more restrictive policies. These varying circumstances have influenced the growth and adoption of online lottery services in different countries. Underlying macroeconomic factors have also contributed to the development of the online lottery market in Central & Western Europe. The region has experienced steady economic growth, which has resulted in increased disposable income for individuals. As a result, more people are willing to spend money on leisure activities, including online lotteries. Additionally, the region has a high level of internet penetration and technological infrastructure, making it easier for individuals to access and participate in online lottery platforms. In conclusion, the Online Lottery market in Central & Western Europe is developing due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the emergence of innovative lottery services, favorable regulations, and economic growth have all contributed to the growth of the online lottery market in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.