Sport Events - Central & Western Europe

Revenue in the Sport Events market is projected to reach US$4.83bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.95%, resulting in a projected market volume of US$5.22bn by 2028.
In the Sport Events market, the number of users is expected to amount to 25.8m users by 2028.
User penetration will be 7.6% in 2024 and is expected to hit 7.7% by 2028.
The average revenue per user (ARPU) is expected to amount to US$190.00.
In global comparison, most revenue will be generated United States (US$16.43bn in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest Luxembourg.

Definition:

The Sports Events market consists of the sale of tickets for professional sporting events that are purchased via the Internet. Football, basketball, baseball and other ball sports, plus motorsports including Formula 1 and NASCAR, as well as golf, tennis, and similar sports, are included. The market covers the sale of digital tickets with QR codes and the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to the active ticket buyers, independent of the number of tickets purchased in one booking.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online sale of tickets for professional sporting events such as football, basketball, baseball, motorsports etc.
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point

Offline and telephone bookings / reservations
Tickets for non-sports related events
Event-related services such as catering etc.

The Sport Events market in Central & Western Europe is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trend. Customer preferences in the Sport Events market in Central & Western Europe are shifting towards more immersive and interactive experiences. Consumers are seeking out events that offer unique and memorable experiences, such as interactive exhibits, live performances, and opportunities to meet and interact with athletes and sports personalities. This shift in preferences is driving event organizers to create more engaging and interactive experiences for their attendees. One of the key trends in the Sport Events market in Central & Western Europe is the increasing popularity of niche and alternative sports. While traditional sports like football, basketball, and tennis continue to draw large crowds, there is a growing demand for events featuring lesser-known sports such as rock climbing, extreme sports, and e-sports. This trend is driven by the desire for novelty and unique experiences, as well as the increasing popularity of these sports among younger audiences. Another trend in the market is the integration of technology into sport events. From ticketing and access control systems to virtual reality experiences and social media integration, technology is playing an increasingly important role in enhancing the overall event experience. This trend is driven by the desire for convenience and personalization, as well as the increasing reliance on technology in everyday life. Local special circumstances also play a role in the development of the Sport Events market in Central & Western Europe. Each country in the region has its own unique sporting culture and traditions, which influence the types of events that are popular and the preferences of local audiences. For example, countries with a strong football culture may see a higher demand for football-related events, while countries with a strong winter sports tradition may see a higher demand for skiing and snowboarding events. Underlying macroeconomic factors also contribute to the growth of the Sport Events market in Central & Western Europe. The region has a strong economy, with high levels of disposable income and a relatively stable political and social environment. This creates a favorable environment for the development of the market, as consumers have the means and the confidence to spend on leisure activities such as sport events. In conclusion, the Sport Events market in Central & Western Europe is experiencing growth and development due to shifting customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is becoming more immersive and interactive, with a focus on niche and alternative sports, integration of technology, and unique local sporting traditions. The strong economy and high levels of disposable income in the region also contribute to the positive trend in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.

The coronavirus (COVID-19) pandemic that has swept across the globe in 2020 not only had a significant impact on public health, society, and the economy as a whole, it also wreaked havoc with the sporting calendar. In a bid to stem the spread of the virus, many professional and amateur leagues across all continents and sports took the unprecedented step to postpone or suspend their seasons on the advice of the CDC to avoid gatherings of large amounts of people.