eServices

Revenue in the eServices market is projected to reach US$52.03bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 4.37%, resulting in a projected market volume of US$61.75bn by 2028.
The Online Education market is expected to show a revenue growth of 10.0% in 2025.0.
The Online Gambling market has a projected market volume of US$30.74bn in 2024.
In global comparison, most revenue will be generated United States (US$149.40bn in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$897.20 in 2024.
In the Event Tickets market, the number of users is expected to amount to 89.8m users by 2028.
User penetration in the 0.0 market will be at 0.0 in 2024.

Definition:

eServices refer to the delivery of services through electronic means, typically via the internet. eServices offer the convenience of conducting transactions and accessing information online and have become increasingly popular in recent years due to the growth of internet accessibility and the increasing use of digital devices. The eServices market continues to expand as consumers seek efficient and convenient ways to access and purchase various services.

The definition of eServices does not include media content acquired online (see: Digital Media) or the online sale of physical goods (see: eCommerce). Furthermore, no business-to-business segments are included, and neither are revenues from software downloads and services, or price/product comparison site commission fees.

Structure:

eServices includes the event ticketing market, which covers the sale of tickets for sporting events, music concerts, and cinema showings. The dating services market includes online dating platforms, matchmaking services, and casual dating sites. The online education market encompasses the provision of university education, online learning platforms, and professional certification programs. Lastly, the online gambling market which covers online sports betting, online casinos, and online lotteries.

Additional Information

Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.

Online booked and digitally issued event tickets for sports events, music events, and cinemas such as Ticketmaster, StubHub, or CTS eventim
Online dating services, including matchmaking, online dating, and casual datings such as Tinder, Bumble, or Badoo
Online Education, including universities, platforms and professional certificates such as Udem, Coursera, or EdX

Offline booking by telephone or through agencies
Online ticket reservations without direct checkout process

The eServices market in EU-27 is experiencing significant growth and development.

Customer preferences: Customers in the EU-27 are increasingly turning to eServices for convenience, efficiency, and cost-effectiveness. With the advancement of technology, customers now have access to a wide range of services online, such as e-commerce, online banking, digital media streaming, and online education. This shift in customer preferences is driven by the desire for convenience and the ability to access services anytime and anywhere.

Trends in the market: One of the key trends in the eServices market in the EU-27 is the rapid growth of e-commerce. Online shopping has become increasingly popular, with customers preferring to make purchases from the comfort of their own homes. This trend is driven by factors such as the availability of a wide range of products, competitive pricing, and secure payment options. Additionally, the COVID-19 pandemic has further accelerated the growth of e-commerce, as customers turned to online shopping due to lockdowns and social distancing measures. Another trend in the eServices market is the increasing adoption of digital banking services. Customers in the EU-27 are embracing online banking as a convenient and efficient way to manage their finances. This trend is driven by factors such as the availability of mobile banking apps, secure digital payment options, and the ability to access banking services 24/7. The COVID-19 pandemic has also played a role in accelerating the adoption of digital banking, as customers sought contactless banking solutions during lockdowns.

Local special circumstances: The eServices market in the EU-27 is shaped by local special circumstances. Each country within the EU-27 has its own unique market dynamics, regulatory environment, and consumer preferences. For example, countries with a high level of internet penetration and digital literacy are more likely to have a larger eServices market. Additionally, cultural factors and language barriers can also influence customer preferences and the adoption of eServices.

Underlying macroeconomic factors: The growth and development of the eServices market in the EU-27 are also influenced by underlying macroeconomic factors. Factors such as GDP growth, disposable income levels, and unemployment rates can impact consumer spending and the demand for eServices. Additionally, government policies and regulations related to eServices, such as data protection and cybersecurity, can also shape the market landscape. In conclusion, the eServices market in the EU-27 is experiencing significant growth and development. Customer preferences are shifting towards eServices due to convenience and accessibility. Key trends in the market include the growth of e-commerce and the adoption of digital banking services. Local special circumstances and underlying macroeconomic factors also play a role in shaping the eServices market in the EU-27.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.