Market Insights Digital eServices Dating Services

Casual Dating - Southern Asia

Southern Asia

Revenue in the Casual Dating market is projected to reach US$38.38m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -1.18%, resulting in a projected market volume of US$36.60m by 2028.
In the Casual Dating market, the number of users is expected to amount to 96.9m users by 2028.
User penetration will be 3.3% in 2024 and is expected to hit 4.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$0.61.
In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Casual Dating market in Southern Asia is experiencing significant growth and development due to changing customer preferences and local special circumstances.

Customer preferences: In recent years, there has been a shift in customer preferences towards more casual and non-committal relationships in Southern Asia. This can be attributed to various factors such as changing societal norms, increased urbanization, and the influence of Western culture. Young adults in particular are seeking more freedom and flexibility in their relationships, preferring casual dating over traditional committed relationships. This shift in customer preferences has created a demand for platforms and services that cater specifically to casual dating in the region.

Trends in the market: One of the key trends in the Casual Dating market in Southern Asia is the rise of online dating platforms and mobile applications. These platforms provide a convenient and discreet way for individuals to connect and meet potential partners for casual dating. The ease of use and accessibility of these platforms have contributed to their popularity among the younger generation, who are increasingly turning to technology to meet new people. As a result, there has been a proliferation of online dating platforms catering to the casual dating market in Southern Asia. Another trend in the market is the increasing acceptance and normalization of casual dating in society. In the past, casual dating was often stigmatized and frowned upon in many Southern Asian countries. However, as attitudes towards relationships and sexuality evolve, casual dating is becoming more socially acceptable. This shift in societal norms has further fueled the growth of the Casual Dating market in Southern Asia.

Local special circumstances: The unique cultural and religious context of Southern Asia has also influenced the development of the Casual Dating market in the region. In some countries, there are conservative social norms and cultural expectations surrounding relationships and dating. However, even in these contexts, there is a growing segment of the population that is embracing casual dating as a way to explore their own desires and preferences. This has led to the emergence of localized platforms and services that cater to the specific needs and sensitivities of the local population.

Underlying macroeconomic factors: The rapid economic growth and increasing disposable income in Southern Asia have also contributed to the development of the Casual Dating market. As more individuals gain financial independence and have greater access to resources, they are able to pursue their personal desires and preferences. This has created a demand for services and experiences that cater to their changing lifestyles, including casual dating. The growing middle class in Southern Asia is a key driver of this trend, as they have more disposable income and are more open to exploring new experiences. In conclusion, the Casual Dating market in Southern Asia is experiencing growth and development due to changing customer preferences, the rise of online dating platforms, increasing acceptance of casual dating in society, local special circumstances, and underlying macroeconomic factors. As the region continues to evolve and modernize, it is likely that the Casual Dating market will continue to expand and adapt to meet the needs of the growing customer base.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.