App - Southern Asia

Southern Asia

The App market in Southern Asia is expected to experience significant growth in the coming years.
According to projections, the total revenue in this market is set to reach US$2,821.00m by 2022.
This represents a substantial increase in revenue compared to previous years.
Furthermore, it is predicted that the market will continue to grow at an impressive rate, with an annual growth rate of 11.36% from 2022 to 2027.
This growth is expected to result in a projected market volume of US$5,042.00m by 2027.
When analyzing the revenue streams within the App market, it is projected that in-app purchases (IAP) will contribute significantly.
In 2022, IAP revenue is expected to reach US$765.70m, highlighting the importance of this revenue source.
Additionally, paid app revenue is projected to reach US$50.16m in 2022.
This indicates that there is still a market for paid apps within the Southern Asian region.
Advertising revenue is also expected to play a significant role in the App market's revenue growth.
It is projected to reach US$2,005.00m in 2022, demonstrating the potential for advertising within the App market.
In terms of user engagement, the number of app downloads is projected to reach a staggering 33,940.00m downloads in 2022.
This showcases the popularity and demand for apps within the region.
Furthermore, the average revenue per download is currently expected to be US$0.08.
This metric provides insight into the revenue generated per individual app download, indicating the potential profitability of the App market in Southern Asia.
Comparatively, when examining the global landscape, it is worth noting that in China generates the highest revenue within the App market.
In 2022, it is projected to generate US$162.90bn in revenue, highlighting its dominance in the industry.
Overall, the App market in Southern Asia is poised for substantial growth in the coming years.
With various revenue streams such as in-app purchases, paid apps, and advertising contributing to the market's expansion, it presents significant opportunities for developers and investors alike.

Key regions: China, United States, Europe, Germany, Asia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.