Pay-per-View (TVoD) - Central & Western Europe

  • Central & Western Europe
  • In 2025, the projected revenue in the Pay-per-View (TVoD) market) market for Central & Western Europe is estimated to reach US$3.30bn.
  • It is expected to experience an annual growth rate of 5.31% (CAGR 2025-2027), resulting in a projected market volume of US$3.66bn by 2027.
  • When compared globally, United States is expected to generate the highest revenue, reaching US$2,533.00m in 2025.
  • The average revenue per user (ARPU) in the Pay-per-View (TVoD) market) market is projected to be US$50.68 in 2025.
  • By 2027, the number of users in the Pay-per-View (TVoD) market) market is expected to reach 67.3m users.
  • Furthermore, the user penetration rate is estimated to be 19.4% in 2025 and is projected to reach 20.1% by 2027.
  • In Central & Western Europe, the pay-per-view (TVoD) market in Germany is experiencing a surge in demand due to the popularity of live sports events.

Key regions: Germany, United States, South Korea, Japan, China

Market
Region
Region comparison
Currency

Revenue

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Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2024

Source: Statista Market Insights

in billion USD (US$)

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Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

Most recent update: Mar 2024

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Most recent update: Mar 2024

Source: Statista Market Insights

Digital

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This report presents a comprehensive analysis and additional information on the Pay-per-View (TVoD) market, in a PDF format.
Video-on-Demand: market data & analysis - Background Video-on-Demand: market data & analysis - Cover

Analyst Opinion

Most Pay-per-View providers (e.g., Sky) are focusing on sports-related content like live broadcasts of soccer or football games. As nowadays video consumption is largely driven by streaming, many consumers are looking for services that will offer both sports content and the convenience of high-quality streaming, and new services such as DAZN are trying to fill this gap. Thereby, time-limited access to sports content becomes more and more redundant and will potentially lead to a turnaround in the Pay-per-View market.

Users

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Most recent update: Mar 2024

Source: Statista Market Insights

Global Comparison

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Most recent update: Mar 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video-on-Demand market. Video-on-demand is defined as premium over-the-top video-on-demand (VoD) content distributed over the internet. This includes pay-per-view (TVoD), video downloads (EST), and video streaming (SVoD). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

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