eMagazine Advertising - Central & Western Europe

The eMagazine Advertising in Central & Western Europe is expected to see significant growth in the coming years.
According to projections, the revenue in this sector is anticipated to reach US$1.99bn by 2024.
Furthermore, a steady annual growth rate (CAGR 2024-2027) of 2.39% is predicted, resulting in a projected market volume of US$2.14bn by 2027.
The number of users in the eMagazine Advertising is also expected to increase substantially, reaching 77.0m users by 2027.
This indicates a user penetration rate of 21.7% in 2024, which is projected to rise to 22.9% by 2027.
In a global comparison, United States is expected to generate the highest revenue in the eMagazine Advertising, reaching US$6.63bn by 2024.
This highlights the dominance of the United States in this sector.
When it comes to average revenue per user (ARPU), the eMagazine Advertising is projected to reach US$27.48 in 2024.
This metric serves as an indicator of the average amount of revenue generated per user in this market segment.
In Central & Western Europe, Germany is leading the way in eMagazine advertising with a strong focus on targeted ad placement.

Definition

Digital magazine advertising refers to the practice of promoting products, services, or brands through ads placed within digital magazines or publications that are distributed and read online. Digital magazines are typically digital versions of print magazines that can be accessed through various digital devices such as computers, tablets, or smartphones. Digital magazine advertising can take different forms, including display ads, native advertising, sponsored content, or video ads. Advertisers can target their ads to specific demographics, interests, or behaviors, and measure their effectiveness through metrics such as click-through rates, impressions, or conversions.

Additional information:

Magazines advertising comprises advertising spending, users, average revenue per user and penetration. The market only displays B2B spending. Figures are based on digital magazine advertising spending and exclude agency commissions, rebates, production costs, and taxes.

Digital magazine advertising, such as Wired, The New Yorker, and Cosmopolitan
Integrated marketing campaigns, such as digital ads, sponsored events, and social media promotions

Broadcast advertising, such as TV and radio ads
Outdoor advertising, such as billboards and posters
Direct mail advertising, such as flyers and brochures
print advertising, such as in printed magazines

Digital magazine advertising is evolving rapidly, with new trends and technologies emerging all the time. Some of the most notable trends include the use of interactive ads, which engage readers in more immersive ways, and native advertising, which blends in seamlessly with the magazine content. Data-driven advertising is also on the rise, as advertisers use analytics to better understand their audience and deliver more personalized ads. With more people consuming content on mobile devices, mobile optimization is becoming increasingly important, while programmatic advertising is being used to automate the buying and placement of ads.

Digital magazine advertising has seen strong growth in recent years, driven by several factors. One key factor is the shift towards digital media consumption, as more people turn to online platforms for their entertainment and information needs. This has created new opportunities for publishers and advertisers to reach audiences through digital magazines. Additionally, the rise of mobile devices has made digital magazines more accessible and convenient, further fueling growth in this sector. Another growth factor is the increasing sophistication of digital ad targeting and personalization, which allows advertisers to deliver more relevant and effective ads to their audience. Finally, the rise of programmatic advertising has made it easier and more efficient for advertisers to buy and place ads in digital magazines, further boosting growth in this area. Overall, these factors are driving strong growth in the digital magazine advertising market, and are expected to continue doing so in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital magazine advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in digital magazine editions.

Modeling approach:

Submarket size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.