Mobile Games - Central & Western Europe

The Mobile Games market in Central & Western Europe is projected to reach a revenue of US$5.30bn in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2027) of 6.64%, resulting in a projected market volume of US$6.43bn by 2027.
Additionally, the number of users in the Mobile Games market is expected to reach 96.3m users by 2027.
The user penetration rate is anticipated to be 26.1% in 2024 and is expected to increase to 28.7% by 2027.
When compared globally, the highest revenue in the Mobile Games market is expected to be generated China, reaching US$34.66bn in 2024.
The average revenue per user (ARPU) in the Mobile Games market is projected to be US$60.80 in 2024.
Germany is experiencing a surge in mobile game downloads, with a particular focus on strategy and puzzle games.

Mobile Games are defined as gaming applications for smart devices such as smartphones and tablets. Leading app stores like Google's Play Store and Apple's App Store offer paid app-downloads (single purchases) and freemium games that are free to download but normally allow in-app-purchases for various additional contents or access time. Physical games for mobile consoles/handhelds and free-to-play gaming apps are not included.

Gaming-applications for smart devices such as smartphones and tablets
Paid app-downloads (single purchases)
Freemium games that are free to download, but allow in-app-purchases

Physical video games for mobile consoles/handhelds

While already being by far the biggest Video Games market, the Mobile Games market still bears a huge growth potential for the coming years. New adaptions of the mobile gaming hit Pokémon Go, games like Harry Potter: Wizards Unite and Nintendo’s growing support for Mobile Games are essential driving forces for the market’s future development. Also, mobile versions of the popular online games Fortnite and PUBG have a huge impact on the market’s growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.