Digital Treatment & Care - Central & Western Europe

  • Central & Western Europe
  • In 2024, the projected revenue in the Digital Treatment & Care market in Central & Western Europe is expected to reach US$12.71bn.
  • This market is projected to show an annual growth rate (CAGR 2024-2029) of 10.83%, resulting in a projected market volume of US$21.25bn by 2029.
  • User penetration in Central & Western Europe is estimated to be 28.91% in 2024 and is expected to increase to 42.87% by 2029.
  • The average revenue per user (ARPU) is projected to be US$131.10.
  • In global comparison, United States is expected to generate the highest revenue in the Digital Treatment & Care market, reaching US$29,910.00m in 2024.
  • In Germany, the digital treatment and care market is booming, with a strong focus on telemedicine and remote monitoring solutions.

Key regions: Japan, India, United States, Canada, Italy

 
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Analyst Opinion

The Digital Treatment & Care market in Central & Western Europe is experiencing significant growth and development, driven by various factors such as technological advancements, increasing awareness about healthcare, and the convenience offered by digital solutions.

Customer preferences:
Customers in Central & Western Europe are increasingly turning to digital treatment and care solutions due to their convenience, accessibility, and ability to provide personalized healthcare services. The rise of smartphone usage and the growing trend of telemedicine are also influencing customer preferences in the region.

Trends in the market:
In countries like Germany, there is a growing demand for medication checker apps and online pharmacies as consumers seek reliable information about medications and convenient ways to purchase them. Contraception/fertility apps are gaining popularity among women in countries like France and the UK, who are looking for non-invasive and user-friendly ways to track their reproductive health.

Local special circumstances:
In countries with aging populations like Italy and Spain, there is a high demand for smart thermometers, smart blood glucose meters, and smart blood pressure meters to monitor and manage chronic conditions effectively. Additionally, the presence of well-established healthcare systems in countries like Switzerland and Sweden is driving the adoption of digital therapeutics as healthcare providers look for innovative ways to deliver care to patients.

Underlying macroeconomic factors:
Factors such as increasing healthcare expenditure, government initiatives to promote digital health solutions, and the presence of a strong regulatory framework are contributing to the growth of the Digital Treatment & Care market in Central & Western Europe. The region's focus on innovation and technology in healthcare is also attracting investments from both domestic and international players, further fueling the market expansion.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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