Digital Fitness & Well-Being - Central & Western Europe

The Digital Fitness & Well-Being market in Central & Western Europe is projected to reach a revenue of US$7.97bn by 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 6.75%, resulting in a projected market volume of US$11.06bn by 2029.
The user penetration rate is anticipated to be 43.51% in 2024 and is projected to increase to 55.03% by 2029.
The average revenue per user (ARPU) is expected to be US$54.62.
In comparison to other countries, United States is projected to generate the highest revenue of US$14.82bn in 2024.
In Central & Western Europe, Germany leads the way in the Digital Fitness & Well-Being market with innovative wearable devices and personalized health apps.

Definition:

The Digital Fitness & Well-Being market includes the Fitness Trackers and Health & Wellness Coaching markets. The Fitness Trackers market covers devices that are explicitly intended for fitness and motion tracking. The Health & Wellness Coaching market includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving their health.

Structure:

The Digital Fitness & Well-Being market consists of two product categories: fitness trackers, such as smartwatches, smart scales, and activity trackers; and health and wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data comprises revenue, average revenue per user, users, and user penetration rates.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Smartwatches
Fitness/activity tracking wristwear
Smart scales
Fitness apps that track fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

The Digital Fitness & Well-Being market in Central & Western Europe is experiencing significant growth and evolution driven by various factors.

Customer preferences: Consumers in Central & Western Europe are increasingly prioritizing convenience, personalization, and accessibility when it comes to their health and wellness needs. The demand for digital fitness and well-being solutions has surged as individuals seek innovative ways to stay active, monitor their health, and access healthcare services remotely.

Trends in the market: In countries like Germany, the digital fitness market is witnessing a rise in popularity of virtual fitness classes and personalized workout apps. Consumers are embracing wearable devices and online platforms that offer tailored exercise routines and real-time health tracking. This trend is fueled by the growing awareness of the importance of physical activity and the convenience of exercising from home.

Local special circumstances: In France, the online doctor consultation segment is gaining traction due to the need for improved healthcare access in rural areas. Patients are turning to telemedicine services for non-emergency medical advice and consultations, reducing the burden on traditional healthcare facilities. The digital treatment and care market in the region is also benefiting from government initiatives to promote e-health solutions and streamline patient care processes.

Underlying macroeconomic factors: The overall economic stability and high disposable income levels in Central & Western Europe are contributing to the growth of the digital fitness & well-being market. Consumers are willing to invest in digital health technologies and services that enhance their well-being and provide convenience. Additionally, the presence of robust digital infrastructure and favorable regulatory environment support the expansion of digital health initiatives in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Digital market, in a PDF format.