Digital Treatment & Care - Italy

Italy

The Digital Treatment & Care market in Italy is expected to see a significant increase in revenue over the next few years.
By 2024, the projected revenue is estimated to reach US$2.67bn.
This growth is expected to continue at an annual rate of 12.16% from 2024 to 2029, resulting in a projected market volume of US$4.74bn by 2029.
The user penetration rate, which measures the percentage of the population using digital treatment and care services, is predicted to be 18.70% in 2024.
This is expected to increase to 23.30% by 2029, indicating a growing adoption of these services among the population in Italy.
The average revenue per user (ARPU) is projected to be US$243.30, highlighting the potential for generating revenue from each user of digital treatment and care services.
In comparison to other countries, United States is expected to generate the highest revenue in the Digital Treatment & Care market.
In 2024, the projected revenue for the United States is estimated to be US$29,910.00m.
This indicates the dominant position of the United States in terms of market size and revenue generation.
Italy is experiencing a surge in the adoption of digital treatment and care solutions, with a focus on remote patient monitoring and telemedicine services.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Italy is experiencing significant growth and development across various sub-markets.

Customer preferences: Italian consumers are increasingly turning to digital solutions for their treatment and care needs, seeking convenience, accessibility, and personalized experiences. The demand for digital contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms is on the rise as individuals prioritize proactive healthcare management.

Trends in the market: In Italy, there is a growing trend towards utilizing digital therapeutics and tools for managing chronic conditions such as diabetes and hypertension. Smart blood glucose meters and blood pressure monitors are becoming essential devices for individuals looking to monitor their health in real-time and share data with healthcare providers. Additionally, the popularity of medication checker apps and online pharmacies is increasing as consumers seek reliable information and convenient access to medications.

Local special circumstances: Italy's aging population and the increasing prevalence of chronic diseases are driving the adoption of digital treatment and care solutions in the country. The need for remote monitoring and telehealth services is particularly pronounced in rural areas where access to traditional healthcare facilities may be limited. As a result, the demand for smart healthcare devices and digital therapeutics is expected to continue growing in Italy.

Underlying macroeconomic factors: The Italian healthcare system is under pressure to improve efficiency and reduce costs, leading to a greater emphasis on preventive care and remote monitoring. Digital treatment and care solutions offer a cost-effective way to manage chronic conditions and prevent unnecessary hospitalizations. Additionally, the government's support for digital health initiatives and the increasing availability of high-speed internet across the country are further fueling the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.