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Smoking Tobacco - EMEA

EMEA
  • Revenue in the Smoking Tobacco market amounts to US$33.5bn in 2024. The market is expected to grow annually by 5.14% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$14bn in 2024).
  • In relation to total population figures, per person revenues of US$17.10 are generated in 2024.
  • In the Smoking Tobacco market, volume is expected to amount to 146.4bn pieces by 2029. The Smoking Tobacco market is expected to show a volume growth of 1.0% in 2025.0.
  • The average volume per person in the Smoking Tobacco market is expected to amount to 70.9pieces in 2024.

Definition:

Smoking Tobacco includes loose tobacco that is used for rolling cigarettes (Roll-your-own cigarettes, RYO) as well as pipe tobacco. Smokeless tobacco (chewing tobacco, snuff, and similar products) is currently not included. Smoking Tobacco is especially popular in Europe where different taxation levels highly incentivize hand-rolling of Cigarettes. In contrast, in countries with a rather low-price level of filter Cigarettes, Smoking Tobacco's role is insignificant.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, and sales channels. To give a better representation of per capita figures, the population considered is 15 years and above.

To enable a better comparison of Smoking Tobacco with filter Cigarettes and Cigars, Smoking Tobacco volume is shown here in pieces (one piece of Smoking Tobacco, equivalent to one gram, can be counted as smoking unit comparable to one cigarette).

For more information on the displayed data, please use the info button right next to the boxes.

In-Scope

  • Fine-cut tobacco (roll-your-own, RYO) such as Marlboro Gold Fine Cut Hand Rolling Tobacco, Gold Leaf Hand Rolling Tobacco, etc
  • Pipe tobacco such as Danish Mixture Pipe Tobacco, Ashton Rainy Day, etc

Out-Of-Scope

  • Untaxed Smoking Tobacco such as illegally sold smoking tobacco
  • Cigarettes such as Marlboro Reds, Marlboro Golds, Camel Blues, etc
  • Smokeless tobacco (snuff and chewing tobacco) such as Oliver Twist Arctic Chewing Tobacco, Oden’s Original Portion CB – Single Tin, etc
Smoking Tobacco: market data & analysis - Cover

Market Insights report

Smoking Tobacco: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Price

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on consumer spending on Smoking Tobacco.

    Modeling approach:

    The segment size is determined through a bottom-up approach. In order to analyze the markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing and regression analysis. The selection of forecasting techniques is based on the behavior of the relevant market.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.

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    Smoking Tobacco: market data & analysis - BackgroundSmoking Tobacco: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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