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Smoking Tobacco - Worldwide

Worldwide
  • In 2025, the revenue in the Smoking Tobacco market worldwide amounts to US$64.1bn.
  • It is projected to grow annually by 4.05% (CAGR 2025-2029).
  • When comparing globally, China generates the highest revenue of US$14bn in 2025.
  • In terms of per person revenues, US$9.74 is generated in 2025.
  • Looking ahead, the volume in the Smoking Tobacco market is expected to reach 313.6bn pieces by 2029.
  • There will be a volume growth of 0.6% in 2026.
  • The average volume per person in the Smoking Tobacco market is projected to be 46.5pieces in 2025.
  • Worldwide, smoking tobacco consumption has declined steadily over the past decade due to increasing awareness of health risks and stricter regulations on tobacco products.

Definition:

Smoking Tobacco includes loose tobacco that is used for rolling cigarettes (Roll-your-own cigarettes, RYO) as well as pipe tobacco. Smokeless tobacco (chewing tobacco, snuff, and similar products) is currently not included. Smoking Tobacco is especially popular in Europe where different taxation levels highly incentivize hand-rolling of Cigarettes. In contrast, in countries with a rather low-price level of filter Cigarettes, Smoking Tobacco's role is insignificant.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, and sales channels. To give a better representation of per capita figures, the population considered is 15 years and above.

To enable a better comparison of Smoking Tobacco with filter Cigarettes and Cigars, Smoking Tobacco volume is shown here in pieces (one piece of Smoking Tobacco, equivalent to one gram, can be counted as smoking unit comparable to one cigarette).

For more information on the displayed data, please use the info button right next to the boxes.

In-Scope
  • Fine-cut tobacco (roll-your-own, RYO) such as Marlboro Gold Fine Cut Hand Rolling Tobacco, Gold Leaf Hand Rolling Tobacco, etc
  • Pipe tobacco such as Danish Mixture Pipe Tobacco, Ashton Rainy Day, etc
Out-Of-Scope
  • Untaxed Smoking Tobacco such as illegally sold smoking tobacco
  • Cigarettes such as Marlboro Reds, Marlboro Golds, Camel Blues, etc
  • Smokeless tobacco (snuff and chewing tobacco) such as Oliver Twist Arctic Chewing Tobacco, Oden’s Original Portion CB – Single Tin, etc
Smoking Tobacco: market data & analysis - Cover

Market Insights report

Smoking Tobacco: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Price

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Analyst Opinion

    Smoking tobacco (including pipe tobacco but excluding smokeless tobacco) is mostly popular in countries where differences in taxation induce consumers to substitute ready-made cigarettes with roll-your-own cigarettes. This trend can mainly be observed in parts of Europe and North America. In Germany, for instance, roll-your-own tobacco (fine-cut tobacco) is the second-most-popular tobacco product, behind cigarettes, with 17% of the population using it, according to the Statista Global Consumer Survey conducted in early 2022. Similarly, in the UK, 14% of respondents stated that they consumed fine-cut tobacco.

    The trend is not so common in the East, however. In India, for example, fine-cut tobacco is not so popular, because of the availability of cheaper cigarette alternatives, such as “Beedi,” which have a particularly strong presence in rural areas.

    The Scandinavian Tobacco Group is one of the leading players in this segment. Its portfolio includes fine-cut tobacco brands such as Bugler, Break, Escort, Bali Shag, and Tiedemanns as well as pipe tobacco brands such as Captain Black, Erinmore, and Borkum Riff.

    Sales Channels

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jun 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on consumer spending on Tobacco products, namely, Cigarettes, Cigars, Smoking Tobacco, and E-Cigarettes.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing and regression analysis. The selection of forecasting techniques is based on the behavior of the relevant market.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.

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    Smoking Tobacco: market data & analysis - BackgroundSmoking Tobacco: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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