Smart Appliances - Southern Africa

Revenue in the Smart Appliances market is projected to reach US$420.7m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.83%, resulting in a projected market volume of US$703.5m by 2029.
In the Smart Appliances market, the number of active households is expected to amount to 6.2m users by 2029.
Household penetration will be 9.7% in 2024 and is expected to hit 35.0% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$258.80.

Definition:

Smart Appliances market includes connected versions of all kinds of household appliances. This includes large appliances (fridges, washing machines, ovens etc.) as well as small appliances (microwaves, coffee machines, vacuum and mowing robots etc.), provided they are connected to the internet. An indirect connection via a local network is also possible, as long as the remote access and control of the respective appliances via the connection is given.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Irobot, LG, Samsung, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Directly or indirectly internet-controllable household appliances
Large appliances such as fridges, washing machines, dishwashers, ovens (e.g., Samsung Side-by-Side, E, 614 ℓ, LG GSXV90MCDE Side-by-Side )
Small appliances such as coffee machines (e.g., Bosch CTL636EB6), vacuum and mowing robots (e.g., Roborock S8 Pro Ultra Robot Vacuum Cleaner), microwaves (e.g., SARO SAMSUNG MJ2691)

Any other smart home device (partially also referred to as “appliances”)
Any non-connected household appliances
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Smart Appliances market in Southern Africa is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Southern Africa are shifting towards smart appliances due to their convenience, energy efficiency, and advanced features.

Consumers are increasingly looking for appliances that can be controlled remotely through smartphone apps, allowing them to monitor and manage their appliances from anywhere. Additionally, energy efficiency is a major concern for customers in the region, and smart appliances offer features such as energy monitoring and optimization that can help reduce energy consumption and lower utility bills. The advanced features of smart appliances, such as voice control and integration with other smart home devices, are also appealing to tech-savvy consumers in Southern Africa.

Trends in the Smart Appliances market in Southern Africa are also contributing to its growth. One key trend is the increasing adoption of Internet of Things (IoT) technology, which enables appliances to connect and communicate with each other and with other devices. This connectivity allows for seamless integration and automation of tasks, making daily life more convenient for consumers.

Another trend is the rise of smart home ecosystems, where multiple smart appliances and devices work together to create a connected and intelligent home environment. This trend is driving the demand for smart appliances that can be easily integrated into these ecosystems. Local special circumstances in Southern Africa, such as the lack of reliable infrastructure and high energy costs, are also driving the growth of the Smart Appliances market.

Smart appliances can help overcome infrastructure challenges by offering remote control and monitoring capabilities, reducing the need for physical access to appliances. Additionally, the energy-saving features of smart appliances can help consumers in Southern Africa mitigate the impact of high energy costs by optimizing energy usage. Underlying macroeconomic factors, such as urbanization and rising disposable incomes, are further fueling the growth of the Smart Appliances market in Southern Africa.

As more people move to urban areas, the demand for convenient and efficient appliances is increasing. Rising disposable incomes are also enabling consumers to invest in smart appliances that offer advanced features and functionality. In conclusion, the Smart Appliances market in Southern Africa is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

The shift towards smart appliances is driven by convenience, energy efficiency, and advanced features, while trends such as IoT technology and smart home ecosystems are further contributing to market growth. Local special circumstances, such as infrastructure challenges and high energy costs, are also driving the adoption of smart appliances. Finally, underlying macroeconomic factors such as urbanization and rising disposable incomes are fueling the demand for smart appliances in Southern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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