Home Entertainment - Southern Africa

Revenue in the Home Entertainment market is projected to reach US$108.1m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.75%, resulting in a projected market volume of US$136.3m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 4.8m users by 2029.
Household penetration will be 8.9% in 2024 and is expected to hit 27.0% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$72.07.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in Southern Africa has been experiencing significant growth in recent years. Customer preferences have shifted towards more advanced and technologically advanced home entertainment systems, driving the demand for products such as smart TVs, gaming consoles, and streaming devices. This trend is fueled by the increasing disposable income of consumers in the region, as well as the growing popularity of online streaming services.

Customer preferences: Customers in Southern Africa are increasingly seeking out home entertainment systems that offer a seamless and immersive experience. They are looking for products that provide high-quality visuals and audio, as well as easy access to a wide range of content. Smart TVs have become particularly popular, as they allow users to stream their favorite shows and movies directly from online platforms. Gaming consoles have also seen a surge in demand, as more people turn to video games for entertainment.

Trends in the market: One of the key trends in the Home Entertainment market in Southern Africa is the rise of online streaming services. Platforms such as Netflix, Amazon Prime Video, and Disney+ have gained a significant number of subscribers in the region, offering a vast library of movies and TV shows. This trend has led to a decline in traditional cable and satellite TV subscriptions, as more consumers opt for the convenience and flexibility of streaming services. Another trend in the market is the increasing popularity of gaming. Southern Africa has a growing gaming community, with more people embracing video games as a form of entertainment. This has led to a higher demand for gaming consoles and accessories, as well as an increase in online gaming platforms.

Local special circumstances: Southern Africa has a diverse population, with different cultural preferences and languages. This has led to a demand for home entertainment systems that cater to these specific needs. For example, there is a growing demand for local content in different languages, which has prompted streaming platforms to expand their offerings in the region. Additionally, Southern Africa has a strong music culture, with a wide variety of genres and artists. This has led to a demand for home entertainment systems that offer high-quality audio and support for music streaming services.

Underlying macroeconomic factors: The growth of the Home Entertainment market in Southern Africa is also influenced by underlying macroeconomic factors. The region has experienced economic growth in recent years, leading to an increase in disposable income. This has allowed more consumers to afford home entertainment systems and contribute to the growth of the market. Furthermore, advancements in technology and the increasing availability of internet access have made it easier for consumers to access and enjoy home entertainment. The affordability of internet services and the expansion of mobile networks have also contributed to the growth of online streaming services and gaming in the region. In conclusion, the Home Entertainment market in Southern Africa is experiencing growth due to changing customer preferences, including a shift towards more advanced and technologically advanced home entertainment systems. The rise of online streaming services and the increasing popularity of gaming are key trends in the market. Local special circumstances, such as the demand for local content and the strong music culture, also contribute to the growth of the market. Underlying macroeconomic factors, including economic growth and advancements in technology, further drive the development of the Home Entertainment market in Southern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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