Security - Southern Africa | Statista Market Forecast

Revenue in the Security market is projected to reach US$113.2m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.21%, resulting in a projected market volume of US$192.5m by 2029.
In the Security market, the number of active households is expected to amount to 7.3m users by 2029.
Household penetration will be 35.4% in 2024 and is expected to hit 40.8% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$16.61.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for burglar prevention and other security issues
Motion sensors, door locks, security cameras (with or without face recognition)
Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)

Classical security devices without smart home connection
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Security market in Southern Africa is experiencing significant growth and development due to various factors. Customer preferences for advanced security solutions, increasing crime rates, and the need for protection against cyber threats are driving the demand for security products and services in the region.

Customer preferences in Southern Africa are shifting towards more advanced security solutions. With the increasing adoption of technology and connectivity, customers are seeking integrated security systems that can provide comprehensive protection for their homes, businesses, and assets. This includes the use of smart security devices, such as surveillance cameras, access control systems, and alarm systems that can be controlled remotely through mobile devices.

Additionally, customers are looking for security solutions that can provide real-time monitoring and alerts, allowing them to respond quickly to any security breaches. The security market in Southern Africa is also being driven by the high crime rates in the region. Countries in Southern Africa have been grappling with high levels of crime, including burglary, theft, and armed robbery.

This has created a strong demand for security products and services, as individuals and businesses seek to protect themselves and their assets. The need for effective security solutions is particularly pronounced in urban areas, where crime rates tend to be higher. Another factor contributing to the growth of the security market in Southern Africa is the increasing threat of cybercrime.

As more individuals and businesses in the region become connected to the internet, they are also becoming more vulnerable to cyber threats, such as hacking, data breaches, and identity theft. This has led to a greater demand for cybersecurity solutions, including firewalls, antivirus software, and intrusion detection systems. Organizations are also investing in cybersecurity training and awareness programs to educate their employees about the risks and best practices for online security.

In addition to customer preferences and the need for protection against crime and cyber threats, there are also local special circumstances that are driving the growth of the security market in Southern Africa. These include political instability, social unrest, and the presence of organized crime groups. These factors create an environment of insecurity and uncertainty, leading individuals and businesses to invest in security measures to protect themselves and their assets.

Underlying macroeconomic factors, such as population growth, urbanization, and economic development, are also contributing to the growth of the security market in Southern Africa. As the population and urban areas continue to expand, the demand for security products and services is expected to increase. Additionally, economic development and increased disposable income are enabling individuals and businesses to invest in security solutions.

Overall, the security market in Southern Africa is experiencing significant growth and development due to customer preferences for advanced security solutions, increasing crime rates, the need for protection against cyber threats, local special circumstances, and underlying macroeconomic factors. As the region continues to face security challenges, the demand for security products and services is expected to continue to grow.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.