Security - Eastern Europe | Statista Market Forecast

Revenue in the Security market is projected to reach US$401.3m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 12.02%, resulting in a projected market volume of US$707.7m by 2029.
In the Security market, the number of active households is expected to amount to 29.0m users by 2029.
Household penetration will be 35.3% in 2024 and is expected to hit 44.9% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$15.33.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for burglar prevention and other security issues
Motion sensors, door locks, security cameras (with or without face recognition)
Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)

Classical security devices without smart home connection
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Security market in Eastern Europe is experiencing significant growth and development due to various factors. Customer preferences in this region are shifting towards advanced security solutions that offer enhanced protection and convenience.

Additionally, local special circumstances and underlying macroeconomic factors are contributing to the expansion of the Security market in Eastern Europe. Customer preferences in Eastern Europe are driving the demand for advanced security solutions. With the increasing awareness of security threats and the need for protection, customers are seeking innovative and technologically advanced security products.

This includes CCTV cameras, access control systems, and alarm systems that provide real-time monitoring and remote access capabilities. Customers are also showing a preference for integrated security solutions that can be easily managed and controlled from a central platform. The growing adoption of smart home technology is also driving the demand for security systems that can be seamlessly integrated into the overall home automation ecosystem.

Trends in the Security market in Eastern Europe are characterized by the increasing adoption of cloud-based security solutions. This allows for remote monitoring and management of security systems, providing customers with greater flexibility and convenience. The market is also witnessing a shift towards the use of artificial intelligence and machine learning technologies in security systems.

These technologies enable advanced threat detection and analysis, enhancing the overall effectiveness of security solutions. Additionally, there is a growing emphasis on data privacy and cybersecurity, with customers seeking solutions that offer robust protection against cyber threats. Local special circumstances in Eastern Europe are contributing to the growth of the Security market.

The region has a history of political and social instability, which has led to an increased focus on security measures. This has created a favorable environment for the adoption of security solutions, as individuals and businesses seek to protect their assets and ensure the safety of their premises. Additionally, the rising crime rates in some countries in Eastern Europe have further fueled the demand for security systems.

Underlying macroeconomic factors are also playing a role in the development of the Security market in Eastern Europe. The region is experiencing economic growth, which has led to an increase in disposable income and consumer spending. This, in turn, has contributed to the higher demand for security solutions.

Furthermore, the growing urbanization in Eastern Europe has resulted in the expansion of residential and commercial infrastructure, creating opportunities for the installation of security systems. In conclusion, the Security market in Eastern Europe is witnessing significant growth and development due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The demand for advanced security solutions, the adoption of cloud-based and AI technologies, and the focus on data privacy and cybersecurity are driving the market forward.

The region's history of instability, rising crime rates, economic growth, and urbanization are also contributing to the expansion of the Security market in Eastern Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.