Energy Management - Eastern Europe

Revenue in the Energy Management market is projected to reach US$177.5m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.76%, resulting in a projected market volume of US$246.1m by 2029.
In the Energy Management market, the number of active households is expected to amount to 17.2m users by 2029.
Household penetration will be 21.2% in 2024 and is expected to hit 26.6% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$12.13.

Definition:

Energy Management market covers the sale of products for the control and reduction of energy consumption (e.g., automated heating control and timers) as well as connected sensors (e.g., temperature, sunlight, and precipitation sensors).
Networked light bulbs (see Comfort & Lighting) and smart sockets/plugs (see Control & Connectivity) are not included. Unlike in previous releases, smart plugs are no longer part of this segment but can now be found in the Control & Connectivity market. Smart Meters are not part of our Smart Home market.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Xiaomi, Google, Honeywell, LG, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for energy saving
Thermostats (e.g., Sonoff Smart Radiator Thermostat TRVZB, Bosch Smart Home Room Thermostat II), radiator controls (e.g., TESLA Smart), temperature/wind/humidity sensors with connection to a broader smart home (e.g., TP-Link Tapo T310, Sonoff SNZB-02D)

Bulbs, window and door sensors (see Comfort & Lighting)
Connected household appliances (see Smart Appliances)
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Energy Management market in Eastern Europe is experiencing significant growth and development. Customer preferences in the Energy Management market in Eastern Europe are shifting towards more sustainable and efficient energy solutions.

Customers are increasingly looking for ways to reduce their energy consumption and lower their carbon footprint. This is driven by both environmental concerns and the desire to reduce energy costs. As a result, there is a growing demand for energy management systems that can monitor and control energy usage in real-time, allowing customers to optimize their energy consumption and reduce waste.

Additionally, customers are also showing a preference for renewable energy sources, such as solar and wind power, which further contributes to the growth of the Energy Management market. Trends in the market indicate a strong focus on energy efficiency and sustainability. Energy management systems are becoming more advanced and sophisticated, incorporating technologies such as artificial intelligence and machine learning.

These technologies enable systems to analyze large amounts of data and make intelligent decisions to optimize energy usage. Furthermore, there is a growing trend towards the integration of energy management systems with other smart home or building automation systems, allowing for seamless control and monitoring of energy usage. This integration provides customers with a holistic approach to energy management and enhances the overall efficiency of their energy systems.

Local special circumstances in Eastern Europe also contribute to the development of the Energy Management market. Many countries in the region are heavily reliant on fossil fuels for their energy needs. However, there is a growing awareness of the environmental impact of these energy sources, as well as the need to diversify energy supplies.

This has led to increased government support and incentives for the adoption of energy management systems and renewable energy sources. Additionally, Eastern Europe has a large number of aging buildings and infrastructure, which presents an opportunity for energy efficiency improvements through the implementation of energy management systems. Underlying macroeconomic factors, such as rising energy costs and stricter energy regulations, are also driving the growth of the Energy Management market in Eastern Europe.

Increasing energy costs are putting pressure on businesses and consumers to find ways to reduce their energy consumption and lower their energy bills. Additionally, governments in the region are implementing stricter energy efficiency standards and regulations, which further incentivize the adoption of energy management systems. These factors create a favorable market environment for energy management solution providers and contribute to the overall growth of the market.

In conclusion, the Energy Management market in Eastern Europe is experiencing significant growth and development due to shifting customer preferences towards sustainability and energy efficiency, as well as the integration of advanced technologies and government support. The market is expected to continue to expand as customers increasingly seek ways to reduce their energy consumption and lower their carbon footprint.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.