Control & Connectivity - Eastern Europe

Revenue in the Control & Connectivity market is projected to reach US$373.4m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 12.04%, resulting in a projected market volume of US$659.4m by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 9.4m users by 2029.
Household penetration will be 5.8% in 2024 and is expected to hit 14.6% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$98.69.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Eastern Europe is experiencing significant growth and development. Customer preferences are shifting towards advanced control and connectivity solutions, driving the demand for innovative products and services.

This trend is fueled by the increasing digitalization and automation of industries, as well as the need for efficient and secure communication networks. Customer preferences in the Control & Connectivity market in Eastern Europe are driven by the desire for seamless integration and connectivity across various devices and systems. There is a growing demand for smart home automation, industrial automation, and IoT solutions, which require robust control and connectivity capabilities.

Customers are also seeking solutions that offer high levels of security and data protection, as well as flexibility and scalability to meet their evolving needs. Trends in the market include the adoption of advanced technologies such as 5G, cloud computing, and artificial intelligence. These technologies enable faster and more reliable communication networks, as well as enhanced control and automation capabilities.

The increasing use of IoT devices and sensors is also driving the demand for control and connectivity solutions, as these devices require seamless integration and connectivity. Additionally, there is a growing trend towards the convergence of control and connectivity technologies, with companies offering integrated solutions that combine control systems with communication networks. Local special circumstances in Eastern Europe impact the development of the Control & Connectivity market.

The region has a strong manufacturing base, particularly in industries such as automotive, electronics, and machinery. This creates a demand for control and connectivity solutions that can optimize production processes and improve operational efficiency. Eastern Europe also has a growing IT sector, with many companies specializing in software development and telecommunications.

This provides a skilled workforce and expertise in control and connectivity technologies, driving innovation and product development in the market. Underlying macroeconomic factors, such as economic growth and government initiatives, also contribute to the development of the Control & Connectivity market in Eastern Europe. The region has been experiencing steady economic growth, which has led to increased investment in infrastructure and technology.

Governments are also promoting digitalization and automation as a means to improve productivity and competitiveness. This creates a favorable environment for the growth of the Control & Connectivity market, as companies seek to capitalize on these opportunities. In conclusion, the Control & Connectivity market in Eastern Europe is witnessing significant growth and development driven by customer preferences for advanced control and connectivity solutions.

The adoption of advanced technologies, the convergence of control and connectivity, and the presence of local special circumstances are key trends shaping the market. Additionally, underlying macroeconomic factors such as economic growth and government initiatives contribute to the market's development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.