Control & Connectivity - Southern Africa

Revenue in the Control & Connectivity market is projected to reach US$73.7m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 13.67%, resulting in a projected market volume of US$139.9m by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 3.2m users by 2029.
Household penetration will be 5.3% in 2024 and is expected to hit 18.1% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$82.85.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Southern Africa has been experiencing significant growth in recent years. Customer preferences in the region have been shifting towards more advanced and connected technologies.

With the increasing adoption of smart devices and the Internet of Things (IoT), there is a growing demand for control and connectivity solutions that can seamlessly integrate and manage these devices. Customers are looking for solutions that offer convenience, efficiency, and security in their everyday lives and businesses. One of the key trends in the market is the rise of home automation systems.

Customers are increasingly interested in controlling and monitoring their homes remotely, whether it is adjusting the temperature, turning on lights, or checking security cameras. This trend is driven by the desire for convenience and energy efficiency, as well as the increasing awareness of home security. As a result, there is a growing demand for control and connectivity solutions that can integrate various smart devices and provide a centralized platform for managing them.

Another trend in the market is the increasing adoption of industrial automation. With the aim of improving efficiency and reducing costs, businesses in Southern Africa are investing in automation technologies. This includes the use of control and connectivity solutions to connect and monitor machines, optimize production processes, and enable predictive maintenance.

The industrial sector in the region is recognizing the benefits of automation in terms of increased productivity, reduced downtime, and improved safety. Local special circumstances in Southern Africa also contribute to the development of the Control & Connectivity market. The region has a growing population and a rising middle class, which drives the demand for smart homes and connected devices.

Additionally, Southern Africa has a high mobile penetration rate, with a large percentage of the population using smartphones. This creates opportunities for control and connectivity solutions that can be accessed and controlled through mobile apps. Underlying macroeconomic factors also play a role in the growth of the Control & Connectivity market in Southern Africa.

The region has been experiencing economic growth, which has led to increased disposable income and consumer spending. This enables individuals and businesses to invest in control and connectivity solutions. Furthermore, the government in some countries in the region has been promoting the adoption of digital technologies and smart cities, which creates a favorable environment for the development of the market.

Overall, the Control & Connectivity market in Southern Africa is developing due to customer preferences for advanced and connected technologies, the rise of home automation and industrial automation, local special circumstances such as a growing population and high mobile penetration rate, as well as underlying macroeconomic factors such as economic growth and government initiatives. As the region continues to embrace digital transformation, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.