Soft Drinks - Republic of the Congo

The Soft Drinks market in Republic of the Congo is experiencing steady growth due to customer preferences for convenient and refreshing beverages, as well as the influence of global trends in the industry.

Customer preferences: In Republic of the Congo, customers prefer soft drinks that are convenient and refreshing, making them an ideal choice for on-the-go consumption. This preference is driven by the busy lifestyles of consumers who are looking for quick and convenient options to quench their thirst. Additionally, customers in the country are increasingly health-conscious, leading to a growing demand for low-sugar and natural ingredient-based soft drinks.

Trends in the market: One of the key trends in the Soft Drinks market in Republic of the Congo is the increasing popularity of carbonated soft drinks. Despite concerns about the health effects of excessive sugar consumption, carbonated soft drinks continue to be favored by consumers due to their refreshing taste and wide variety of flavors. Additionally, the market is witnessing a rise in demand for energy drinks, driven by the growing popularity of sports and fitness activities among the younger population.

Local special circumstances: Republic of the Congo has a tropical climate, which contributes to the high demand for soft drinks throughout the year. The hot and humid weather makes soft drinks a popular choice among consumers to stay hydrated and refreshed. Furthermore, the country has a young and growing population, which presents a significant opportunity for soft drink manufacturers to target the youth market.

Underlying macroeconomic factors: The Soft Drinks market in Republic of the Congo is also influenced by several macroeconomic factors. The country has been experiencing stable economic growth, which has resulted in an increase in disposable income among consumers. This has led to a rise in consumer spending on non-essential items such as soft drinks. Additionally, the government's efforts to improve infrastructure and promote tourism have attracted foreign investments, further contributing to the growth of the market. In conclusion, the Soft Drinks market in Republic of the Congo is witnessing steady growth driven by customer preferences for convenient and refreshing beverages, as well as the influence of global trends. The demand for carbonated soft drinks and energy drinks is on the rise, while the tropical climate and young population present favorable conditions for market growth. The stable economic growth and government initiatives to improve infrastructure also play a significant role in driving the market forward.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.