Bottled Water - Republic of the Congo

The Bottled Water market in Republic of the Congo has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Bottled Water market in Republic of the Congo is the increasing consumer preference for healthier beverage options. As more people become health conscious and aware of the benefits of drinking water, the demand for bottled water has been steadily rising. Additionally, the convenience of bottled water, especially for on-the-go consumption, has also contributed to its popularity among consumers.

Trends in the market: One of the key trends in the Bottled Water market in Republic of the Congo is the growing demand for premium and flavored bottled water. Consumers are willing to pay a premium for bottled water that offers added benefits such as enhanced flavors, vitamins, or minerals. This trend is driven by the desire for more variety and a better taste experience. As a result, many companies in the market have introduced new product lines that cater to these preferences. Another trend in the market is the increasing popularity of environmentally-friendly packaging options. With growing concerns about plastic waste and its impact on the environment, consumers are actively seeking out bottled water brands that use sustainable packaging materials, such as recyclable or biodegradable bottles. This trend has led to the emergence of eco-friendly bottled water brands that are gaining traction in the market.

Local special circumstances: One of the unique factors influencing the Bottled Water market in Republic of the Congo is the country's hot and humid climate. The high temperatures and humidity levels make it essential for people to stay hydrated, leading to a higher demand for bottled water. Additionally, the lack of access to clean and safe drinking water in certain areas of the country also contributes to the reliance on bottled water as a primary source of hydration.

Underlying macroeconomic factors: The overall economic growth and increasing disposable income in Republic of the Congo have also played a significant role in driving the growth of the Bottled Water market. As people's incomes rise, they are more willing to spend on premium products, including bottled water. Furthermore, the urbanization and changing lifestyle patterns in the country have resulted in a shift towards packaged beverages, including bottled water, as a convenient and hygienic option. In conclusion, the Bottled Water market in Republic of the Congo is experiencing growth due to the increasing consumer preference for healthier beverage options, the demand for premium and flavored bottled water, and the popularity of environmentally-friendly packaging options. The country's hot and humid climate, lack of access to clean drinking water in certain areas, and the overall economic growth and increasing disposable income also contribute to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.