Non-Alcoholic Drinks - Republic of the Congo

The Non-Alcoholic Drinks market in Republic of the Congo has been experiencing significant growth in recent years.

Customer preferences: Customers in Republic of the Congo have shown a growing preference for healthier beverage options, which has contributed to the rise in demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to increasing health consciousness and a desire for more natural and nutritious products. As a result, there has been a surge in the consumption of non-alcoholic beverages such as fruit juices, bottled water, and herbal teas.

Trends in the market: One of the major trends in the non-alcoholic drinks market in Republic of the Congo is the increasing popularity of functional beverages. These beverages are formulated with added vitamins, minerals, and other beneficial ingredients that offer health benefits beyond basic hydration. Functional beverages such as energy drinks and sports drinks have gained traction among consumers who are looking for a quick energy boost or enhanced athletic performance. Another trend in the market is the growing demand for ready-to-drink (RTD) beverages. Convenience plays a crucial role in consumer decision-making, and RTD beverages provide a convenient and portable option for on-the-go consumption. This trend has led to an increase in the availability and variety of RTD non-alcoholic drinks in the market.

Local special circumstances: Republic of the Congo is a country with a hot and humid climate, which makes non-alcoholic drinks a popular choice for hydration and refreshment. The tropical weather conditions create a favorable environment for the consumption of cold beverages, leading to a higher demand for non-alcoholic drinks throughout the year.

Underlying macroeconomic factors: The economic development and rising disposable incomes in Republic of the Congo have contributed to the growth of the non-alcoholic drinks market. As the country's economy continues to improve, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. Furthermore, the increasing urbanization and changing lifestyles in the country have also played a role in the development of the non-alcoholic drinks market. Urban consumers, in particular, have shown a greater inclination towards healthier and more convenient beverage choices, driving the demand for non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in Republic of the Congo is experiencing growth due to changing customer preferences towards healthier options, the popularity of functional and ready-to-drink beverages, local climatic conditions, and underlying macroeconomic factors such as economic development and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.