Ready-to-Drink (RTD) Coffee - Republic of the Congo

The Ready-to-Drink (RTD) Coffee market in Republic of the Congo is experiencing significant growth and development due to several key factors.

Customer preferences: In recent years, there has been a noticeable shift in customer preferences towards convenience and on-the-go consumption. This has led to an increased demand for ready-to-drink beverages, including coffee. Consumers in Republic of the Congo are increasingly looking for quick and convenient options that fit into their busy lifestyles. RTD coffee provides a convenient solution for those who want to enjoy a cup of coffee without the need for brewing or preparing it themselves.

Trends in the market: One of the major trends in the RTD coffee market in Republic of the Congo is the growing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smooth and less acidic flavor profile. This method of coffee preparation has gained traction among consumers who prefer a milder and less bitter taste. The rise in popularity of cold brew coffee has led to an increase in the availability of RTD cold brew coffee products in the market. Another trend in the market is the introduction of innovative flavors and formulations. Manufacturers are constantly introducing new and unique flavors to cater to the diverse preferences of consumers. This includes flavors such as caramel, vanilla, and mocha, which add a touch of sweetness and variety to the traditional coffee taste. In addition to flavors, manufacturers are also experimenting with different formulations, such as low-calorie or sugar-free options, to cater to health-conscious consumers.

Local special circumstances: Republic of the Congo has a warm and humid climate, which makes it conducive for the consumption of cold beverages. This has contributed to the popularity of RTD coffee in the country, as consumers seek refreshing and chilled options to beat the heat. The convenience of RTD coffee also makes it an attractive choice for those who want a quick and refreshing pick-me-up throughout the day.

Underlying macroeconomic factors: The growing middle class in Republic of the Congo has resulted in increased disposable income and higher purchasing power. This has allowed consumers to indulge in premium and higher-priced products, including RTD coffee. The rising urbanization and changing lifestyles have also contributed to the growth of the RTD coffee market, as more people are opting for convenient and on-the-go options. In conclusion, the Ready-to-Drink (RTD) Coffee market in Republic of the Congo is experiencing growth and development due to changing customer preferences, the introduction of innovative flavors and formulations, the local climate, and underlying macroeconomic factors. As consumers continue to seek convenience and variety in their beverage choices, the RTD coffee market is expected to expand further in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.