Ready-to-Drink (RTD) Tea - Republic of the Congo

The Ready-to-Drink (RTD) Tea market in Republic of the Congo has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the RTD Tea market in Republic of the Congo is the increasing demand for convenient and healthy beverages. As consumers are becoming more health-conscious, they are seeking out beverages that offer both taste and nutritional benefits. RTD teas are seen as a healthier alternative to carbonated soft drinks, as they are often made with natural ingredients and contain antioxidants. Additionally, the convenience factor of RTD teas appeals to busy consumers who are looking for a quick and refreshing drink on the go.

Trends in the market: One of the key trends in the RTD Tea market in Republic of the Congo is the introduction of new flavors and varieties. Manufacturers are constantly innovating and introducing new flavors to cater to the diverse tastes of consumers. Some popular flavors include green tea, black tea, fruit-infused teas, and herbal teas. In addition to flavors, there is also a growing trend towards functional RTD teas that offer additional health benefits, such as improved digestion or stress relief. Another trend in the market is the increasing availability of RTD teas in different packaging formats. While traditional bottled RTD teas are still popular, there is a growing demand for smaller, single-serve options such as cans or pouches. These smaller packaging formats are not only convenient for on-the-go consumption, but they also appeal to consumers who are looking to manage their portion sizes.

Local special circumstances: One of the challenges in the RTD Tea market in Republic of the Congo is the limited availability of cold storage and distribution infrastructure. This can impact the quality and shelf life of RTD teas, as they need to be stored and transported at the right temperature to maintain their freshness. Manufacturers and distributors need to invest in cold storage facilities and an efficient distribution network to ensure that RTD teas reach consumers in optimal condition.

Underlying macroeconomic factors: The growing middle class and increasing disposable income in Republic of the Congo have also contributed to the growth of the RTD Tea market. As more consumers have the means to spend on non-essential items, they are willing to try new and premium products such as RTD teas. Additionally, the urbanization and modernization of the country have also played a role in the growth of the RTD Tea market, as consumers in urban areas are more exposed to global trends and have greater access to a variety of beverages. In conclusion, the RTD Tea market in Republic of the Congo is experiencing growth due to the increasing demand for convenient and healthy beverages. Consumers are seeking out RTD teas as a healthier alternative to carbonated soft drinks, and manufacturers are responding to this demand by introducing new flavors and packaging formats. However, challenges such as limited cold storage and distribution infrastructure need to be addressed to ensure the quality and availability of RTD teas in the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.