Ready-to-Drink (RTD) Coffee & Tea - Republic of the Congo

The Ready-to-Drink (RTD) Coffee & Tea market in Republic of the Congo has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing consumer preferences in the country. As the Republic of the Congo becomes more urbanized and modernized, there has been a shift in consumer preferences towards convenience and on-the-go products. Ready-to-Drink (RTD) Coffee & Tea products perfectly cater to these preferences, offering consumers a convenient and portable option for their caffeine fix.

Trends in the market: The Ready-to-Drink (RTD) Coffee & Tea market in the Republic of the Congo is also being driven by global trends. The rise of coffee culture and the increasing popularity of tea as a healthy beverage choice have contributed to the growth of the market. Consumers are now more willing to experiment with different flavors and varieties of RTD Coffee & Tea, leading to a wider range of products being available in the market.

Local special circumstances: Another factor contributing to the growth of the Ready-to-Drink (RTD) Coffee & Tea market in the Republic of the Congo is the hot and humid climate. The weather conditions in the country make RTD Coffee & Tea a refreshing and popular choice among consumers. The convenience of being able to grab a cold RTD Coffee or Tea on a hot day is highly appealing to consumers.

Underlying macroeconomic factors: The growing middle class in the Republic of the Congo is also driving the growth of the Ready-to-Drink (RTD) Coffee & Tea market. As disposable incomes rise, consumers have more purchasing power and are willing to spend on premium and convenience products like RTD Coffee & Tea. Additionally, the increasing urbanization and modernization of the country have led to the growth of the retail sector, making RTD Coffee & Tea products more accessible to consumers. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in the Republic of the Congo is experiencing growth due to changing consumer preferences, global trends, local special circumstances, and underlying macroeconomic factors. As consumers in the country seek convenience, variety, and refreshing beverages, the RTD Coffee & Tea market is expected to continue growing in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.