Soft Drinks - Poland

The Soft Drinks market in Poland has been experiencing significant growth in recent years.

Customer preferences: Polish consumers have shown a growing preference for healthier beverage options, which has led to an increase in demand for low-sugar and natural soft drinks. This shift in consumer preferences can be attributed to a global trend towards healthier lifestyles and increased awareness of the negative health effects of excessive sugar consumption. As a result, soft drink companies in Poland have been introducing new products and reformulating existing ones to meet this demand.

Trends in the market: One of the key trends in the Soft Drinks market in Poland is the increasing popularity of functional beverages. Functional beverages are those that offer additional health benefits beyond basic hydration. These can include drinks that are fortified with vitamins, minerals, or other bioactive ingredients. The demand for functional beverages in Poland has been driven by consumers who are seeking products that can support their overall health and well-being. Another trend in the market is the rise of premium soft drinks. Polish consumers are becoming more willing to spend extra money on higher-quality products that offer unique flavors and ingredients. This trend can be attributed to the increasing disposable income of Polish consumers, as well as their desire for more sophisticated and indulgent beverage options.

Local special circumstances: Poland has a strong tradition of fruit cultivation, and this has had a significant impact on the Soft Drinks market. Polish consumers have a preference for fruit-based beverages, such as juices and fruit-flavored soft drinks. This preference for fruit-based drinks has led to a wide variety of locally-produced soft drinks that showcase the flavors of Polish fruits.

Underlying macroeconomic factors: The Soft Drinks market in Poland has benefited from the country's strong economic growth in recent years. Rising disposable incomes have allowed Polish consumers to spend more on non-essential goods, including soft drinks. Additionally, Poland's membership in the European Union has facilitated trade and investment in the country, leading to increased competition and innovation in the Soft Drinks market. In conclusion, the Soft Drinks market in Poland is experiencing growth due to changing customer preferences, including a shift towards healthier options and a desire for premium and functional beverages. The local preference for fruit-based drinks and the country's strong economic growth are also contributing factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.