Soft Drinks - NAFTA | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$138.40bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$235.60bn in 2024.
Revenue, combined amounts to US$374.00bn in 2024.
The revenue, at home is expected to grow annually by 1.45% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$271.20 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 67.42bn L by 2024.
Volume, out-of-home is expected to amount to 18.76bn L in 2024.
Volume, combined is expected to amount to 86.18bn L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of -0.4% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 132.10L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in NAFTA is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trend. Customer preferences in the Soft Drinks market in NAFTA are shifting towards healthier options. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar and calories. This has led to an increase in demand for diet and zero-calorie soft drinks, as well as natural and organic options. Additionally, there is a growing interest in functional beverages that offer added health benefits, such as those fortified with vitamins or minerals. Trends in the market are also driving the growth of the Soft Drinks industry in NAFTA. One major trend is the rise of ready-to-drink (RTD) coffee and tea beverages. These products offer convenience and variety to consumers, and are increasingly popular among younger demographics. Another trend is the increasing popularity of flavored sparkling water and seltzers, as consumers seek alternatives to sugary carbonated soft drinks. The demand for premium and craft soft drinks is also on the rise, as consumers are willing to pay more for unique and high-quality beverages. Local special circumstances in NAFTA countries are also contributing to the growth of the Soft Drinks market. In the United States, for example, there is a strong culture of convenience and on-the-go consumption, which has led to an increase in demand for single-serve and portable soft drinks. In Canada, there is a growing immigrant population, which has led to an increase in demand for ethnic and international soft drink flavors. In Mexico, the growing middle class and urbanization have led to increased purchasing power and a greater demand for soft drinks. Underlying macroeconomic factors are also playing a role in the development of the Soft Drinks market in NAFTA. The overall economic growth in the region has led to increased disposable income, which has in turn increased consumer spending on beverages. Additionally, the growing population and urbanization in NAFTA countries have resulted in a larger consumer base for soft drink companies to target. Lastly, the increasing globalization and trade agreements within NAFTA have facilitated the expansion of soft drink companies into new markets and increased competition in the region. Overall, the Soft Drinks market in NAFTA is experiencing growth and development due to shifting customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As consumers continue to prioritize health and wellness, seek convenience, and demand unique and high-quality beverages, the Soft Drinks market in NAFTA is expected to continue to thrive.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.