Bottled Water - NAFTA

NAFTA

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Bottled Water market amounts to US$79.18bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$54.33bn in 2024.
Revenue, combined amounts to US$133.50bn in 2024.
The revenue, at home is expected to grow annually by 2.69% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$63bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$155.20 are generated in 2024.
In the Bottled Water market, volume, at home is expected to amount to 93.48bn L by 2024.
Volume, out-of-home is expected to amount to 9.58bn L in 2024.
Volume, combined is expected to amount to 103.10bn L in 2024.
The Bottled Water market is expected to show a volume growth, at home of 1.6% in 2025.0.
The average volume per person, at home in the Bottled Water market is expected to amount to 183.20L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Bottled Water market in NAFTA has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.

Customer preferences: Consumers in NAFTA countries have been increasingly choosing bottled water over other beverages due to its perceived health benefits and convenience. With growing concerns about the negative health effects of sugary drinks, many consumers have been shifting towards healthier alternatives like bottled water. Additionally, the convenience of bottled water has made it a popular choice for on-the-go consumption.

Trends in the market: One of the key trends in the Bottled Water market in NAFTA is the increasing demand for premium and flavored water products. Consumers are willing to pay a premium for bottled water that offers additional benefits such as enhanced flavors, vitamins, or minerals. This trend is driven by the desire for more variety and a better taste experience. Another trend in the market is the rising popularity of eco-friendly packaging. With growing concerns about plastic waste and its impact on the environment, consumers are becoming more conscious of the packaging used for bottled water. As a result, there has been a shift towards more sustainable packaging options such as recycled plastic bottles or alternative materials like glass or aluminum.

Local special circumstances: Each NAFTA country has its own unique set of circumstances that have influenced the development of the Bottled Water market. In the United States, for example, the market is highly competitive with a wide range of brands and products available. This has led to a focus on innovation and differentiation, with companies constantly introducing new flavors, packaging designs, and marketing strategies to attract consumers. In Canada, the market is dominated by a few major players, which has led to a more stable and consolidated market. The focus here has been on building strong brand loyalty and customer trust through consistent quality and reliable supply. In Mexico, the market has seen significant growth due to a combination of factors such as increasing disposable income, urbanization, and changing lifestyles. The demand for bottled water in Mexico is driven by the need for safe and reliable drinking water, as well as the convenience of packaged beverages.

Underlying macroeconomic factors: The Bottled Water market in NAFTA has also been influenced by underlying macroeconomic factors. Factors such as population growth, urbanization, rising disposable incomes, and changing consumer lifestyles have all contributed to the increased demand for bottled water. As the population becomes more urbanized and incomes rise, consumers are more likely to choose bottled water as a convenient and healthy beverage option. In conclusion, the Bottled Water market in NAFTA has experienced significant growth due to customer preferences for healthier alternatives, trends such as premium and flavored water products, local special circumstances, and underlying macroeconomic factors. As consumers continue to prioritize health and convenience, and as environmental concerns become more prominent, the market is expected to continue to grow and evolve.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.